Manchester City Football Club
Lifecycle Marketing Executive
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Lifecycle Marketing Executive
Lifecycle Marketing Executive
Base location: Manchester
Position overview This in-house, permanent, full-time role will assist with CRM strategy and delivery across the Cityzens proposition, ensuring data-driven, fan-focused communications that build meaningful engagement.
About Manchester City
- Founded in 1880, rooted in East Manchester
- Core values built on resilience, belief, and togetherness
- Global outlook shaped by a diverse informal community
- Long-term vision spanning talent development, community support, and fan experiences
Key functions of Group Marketing:
- Shapes fan connections through timely, relevant, and data-led communications
- Orchestrates CRM and lifecycle campaigns to deepen engagement across Cityzens
The Role: Lifecycle Marketing Executive
Key responsibilities:
- Campaign development: Build, test, and deploy lifecycle journeys in Braze to ensure accurate, timely, and engaging fan outreach.
- CM coordination: Manage priorities, segment fan data for tailored messaging, and uphold consent compliance and quality assurance.
- Performance monitoring: Track campaign success, analyse insights, advise improvements, and support reporting.
- Flexibility: Assist with matchday CRM campaigns and adapt to a fast-paced marketing environment by delivering results under deadlines.
Collaborations expected with:
- Lifecycle and Campaigns teams
- Data and engagement partners across Cityzens
What You’ll Bring
Working knowledge of CRM solutions or related marketing frameworks, aligned with these requirements:
- Preference but not mandatory: hands-on experience with Braze or comparable platforms
- Campaign delivery:
- Experience in digital marketing, data-driven CRM, or equivalent
- Technical and analytical skills:
- Comfortable working with audience segmentation, performance analytics, and data hygiene
- Diligence and organisation:
- Strong attention to detail, ability to manage multiple deadlines, and focus on quality assurance
- Communication:
- Effective collaboration and clarity in cross-team communication
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Base location: Permanent inventory role based in Manchester.
--- Festival and visitor data team - Manchester (by hybrid)
About Manchester Our Westminster Quays Business Park is in the heart of Manchester. Take a walk around the beautiful life around the city of Manchester, where friendly staff and varied fou
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Why Choose Us
Manchester City Football Club and its Group commitment:
- Wellbeing support: Encourages flexible work and proactively invests in staff health.
- Development focus: Builds a collaborative, open, and challenging workplace culture.
Benefits included
- Leave:
- 26 days annual leave + birthday off
- Health benefits:
- Dental cover included
- Private healthcare subscription
- Savings:
- Annual discretionary performance bonus
- Health perks:
- Health Cash Plan access
- Employee Assistance Programme with 24/7 GP support
- Company pension scheme and life assurance
- Concessions:
- Cycle-to-work scheme
- Season ticket discounts: 30% off matchday prices
- Give As You Earn: tax-efficient charitable giving
- City Store discount on club merchandise
- Free City+ radio subscription
- Stadium tour concession pricing
- Extended lifestyle/retail partner perquisites
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Apply
- Submit application via the official careers portal by Sunday, 12 July 2026.
- Applications accepted on a rolling basis.
Note:
- Direct/unmatched resumes not accepted; applicant must be referred by entrusted agency partners.
- Unsolicited unsolicited materials risk being labelled as direct enquiries, per policy.
- DBS disclosure is mandatory following standard/basic checks per UK safeguarding procedures post empleo
Equal Opportunities Statement
City Football Group champions a diverse workforce and values inclusivity:
- All backgrounds: Affirmatively encourages applications irrespective of social/cultural identity, race, age, gender identity, disability (visible/underlying), veteran status, sexual orientation, religion, or legal protections.
- Support: Fully accessible recruitment process; contact Hiring@cityfootball.com for accommodated services.
- Process: Commitment extends to equitable interviews and flexible interview accommodations.
--- All UK role hires subject to DBS vetting compliant with safeguarding protocols upon offer/start. Conditions apply per discretion of performance requirements.---
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