People First Recruitment
Lifecycle Marketing Specialist
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Job Title: Lifecycle Marketing Specialist
The Skills You'll Need: Lifecycle Marketing, CRM Marketing, Salesforce Marketing Cloud, Journey Builder, Customer Lifecycle Management, Campaign Management
Your New Salary: £21.20 - £31.97 per hour (£41,340 - £62,342 per annum equivalent)
Location: London
Agency temp (PAYE), 12 months temporary: Yes (with possibility of extension)
Hybrid: Yes
Working hours: 37.5 hours per week
Lifecycle Marketing Specialist - What You'll be Doing:
- Delivering end-to-end lifecycle marketing campaigns from planning through execution, testing, optimisation and reporting.
- Building and deploying campaigns within lifecycle marketing platforms, including audience segmentation, journey configuration, QA and troubleshooting.
- Designing and optimising automated and trigger-based customer journeys.
- Collaborating with Creative, Data Science, Audience & Measurement, and Marketing teams across EMEA, Americas and APAC.
- Driving personalised customer engagement through data, insights and customer-centric marketing strategies.
- Analysing campaign performance and providing actionable recommendations to improve results.
- Supporting test-and-learn initiatives and applying insights to future campaign development.
- Monitoring industry trends, emerging technologies and best practices within lifecycle marketing.
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Lifecycle Marketing Specialist - The Skills You'll Need to Succeed:
- Previous experience in B2C Marketing, CRM, Lifecycle Marketing, Customer Engagement or Retention Marketing.
- Hands-on experience building and deploying campaigns within lifecycle marketing platforms.
- Strong understanding of customer journeys, audience segmentation, campaign automation and trigger-based communications.
- Experience with Salesforce Marketing Cloud, Journey Builder, Interactive Studio or similar marketing automation platforms.
- Strong analytical skills with experience using data to drive decision-making and campaign optimisation.
- Ability to manage multiple projects simultaneously in a fast-paced environment.
- Excellent stakeholder management and communication skills, working with technical and non-technical teams.
- Experience working in global and multicultural environments would be advantageous.
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We would be grateful if you could send your CV as a Word document. If your application is successful, you will be contacted within 7 days. We regret that due to the high volume of applications we receive we cannot provide feedback on individual CVs. Please note that we can only consider candidates who are eligible to work in the UK and are able to provide relevant supporting documentation.
People First is committed to increasing diversity, and maintaining an inclusive workplace culture. We welcome applications from all qualified candidates regardless of their ethnicity, race, gender, religious beliefs, sexual orientation, age, marital status or whether or not they have a disability.
People First (Recruitment) Limited acts as an employment agency for permanent and fixed term contract recruitment and as an employment business for the supply of temporary workers. Please note that by applying for this job you accept our Terms of Use and Privacy Policy which can be found on our website.
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