Jobgether
Lifecycle & Retention Strategist at E-commerce Growth Agency
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Lifecycle & Retention Strategist – E-commerce Growth Agency (Remote, UK)
This role is managed by our partner company, who handles all applications and next steps.
About the Role
This Lifecycle & Retention Strategist position sits at the intersection of strategy, data, and customer experience, helping high-growth subscription e-commerce brands enhance customer lifetime value (LTV) and improve long-term retention.
- You will serve as a strategic partner to clients, shaping lifecycle marketing programs that drive revenue, reduce churn, and boost subscriber engagement.
- The environment is fast-paced, analytical, and built on experimentation, performance measurement, and continuous optimization.
- Work across multiple client accounts, collaborating with CRM, design, and copywriting specialists to bring retention strategies to life.
- This is a client-facing role requiring both strategic thinking and hands-on ownership of lifecycle marketing performance.
- Your work will shape how leading CPG subscription brands scale sustainably.
Accountabilities
- Develop and execute lifecycle and retention strategies to maximize LTV and reduce churn across subscription-based brands
- Act as the main strategic point of contact for retention marketing initiatives with clients
- Build and optimize lifecycle journeys, including:
- Email/SMS automations
- Customer segmentation
- Retention flows in Klaviyo
- Conduct cohort and customer behavior analysis to identify trends and retention opportunities
- Manage retention calendars and campaign planning across multiple client accounts
- Analyze performance metrics and deliver actionable insights to improve retention outcomes
- Collaborate with CRM specialists, designers, and copywriters to execute high-impact campaigns
- Lead end-to-end retention projects, ensuring timely delivery and strong performance results
- Continuously monitor industry trends in subscription commerce and lifecycle marketing to inform strategy
- Strengthen long-term client relationships and contribute to account growth and retention
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Requirements
- 4+ years of experience in retention marketing, lifecycle marketing, CRM, or similar roles
- Strong expertise in Klaviyo, including:
- Flows and automations
- Segmentation
- Reporting
- Lifecycle strategy
- Proven ability to conduct cohort analysis and derive insights from customer behavior data
- Experience with e-commerce, DTC, or subscription-based brands
- A strong analytical mindset with the ability to translate data into strategic recommendations
- Excellent client-facing communication and stakeholder management skills
- Experience managing multiple accounts or projects in a fast-paced environment
- Familiarity with subscription platforms (ReCharge, Skio, etc.) is a plus
- Deep understanding of subscription commerce and customer lifecycle marketing principles
- Comfortable using AI tools (e.g., ChatGPT, Claude) to improve productivity and workflow efficiency
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Benefits
- Fully remote work model with flexibility
- Competitive salary aligned with experience
- Opportunity to work with fast-growing subscription-based e-commerce brands
- Exposure to advanced lifecycle marketing and retention growth strategies
- International, collaborative team environment with strong domain expertise
- High ownership role with direct client impact and strategic influence
- Long-term growth opportunities within a scaling agency
How Jobgether Works
We use an AI-powered matching process to ensure your application is reviewed quickly, objectively, and fairly against the role’s core requirements. Our system identifies the top-fitting candidates, which are then shared with the hiring company.
The final decision and next steps (interviews, assessments) are managed by the hiring team directly.
Why Apply Through Jobgether?
We’re excited about your interest! Thank you for considering this opportunity.
Data Privacy Notice: Your application data will be processed to evaluate your candidacy and shared with the hiring employer under legitimate interest and pre-contractual measures (GDPR compliance). You retain rights to access, rectification, erasure, or objection at any time. #LI-CL1
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