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Alpha Fashion Group

Lingerie & Activewear Senior Designer

United Kingdom
Posted about 12 hours ago
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Company Description

Alpha Fashion Group, founded in 2006, is a leading design-led fashion company specializing in everyday essentials and trend-focused products. The organization offers end-to-end services, including design development, material sourcing, production, shipment, quality control, and inspection. With extensive experience across product development, manufacturing, and delivery, Alpha Fashion Group focuses on providing high-quality products at competitive prices. The company’s portfolio spans jewelry, hair accessories, handbags, scarves, beauty items, and tech accessories, all aligned with current market trends. Strong partnerships with retail clients reflect Alpha Fashion Group’s commitment to efficient turnaround times and customer-centric solutions.

Role Description

The Lingerie & Activewear Senior Designer is a full-time remote role responsible for leading the design and development of lingerie and activewear collections from concept to final product. This role includes researching market trends, consumer preferences, and competitor offerings to inform seasonal design directions and product assortments. The Senior Designer will create detailed CADs, technical packs, and colour stories, select fabrics and trims, and collaborate closely with sourcing, merchandising, and production teams to ensure design integrity, quality, and cost efficiency.

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Day-to-day responsibilities involve:

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  • Managing the design calendar
  • Reviewing samples and fittings
  • Providing clear feedback to customers and factories
  • Ensuring collections align with brand positioning and commercial objectives

The role also requires helping mentoring mid-level designers, supporting the supervisor, and supporting cross-functional projects that enhance product innovation and brand differentiation.

Qualifications

  • Demonstrated expertise in lingerie and activewear design, including concept development, silhouette creation, and fit understanding within seamfree and cut & sew.
  • Working well under pressure with target-driven accounts and tight deadlines.
  • Proficiency with design and technical tools (e.g., Adobe Illustrator, Photoshop, CAD software) and the ability to produce clear technical CADs and specification sheets.
  • High level of print expertise, graphics, and motifs including understanding the GenZ market.
  • Strong knowledge of fabrics, trims, construction techniques, and performance materials relevant to lingerie and activewear.
  • Experience collaborating with cross-functional teams in sourcing, merchandising, production, and quality control.
  • Ability to interpret trend, market, and consumer research into commercially viable product lines and be able to research efficiently.
  • Excellent communication, presentation, and remote collaboration skills, with the ability to manage multiple projects and deadlines as well as work well within a team.
  • Prior experience in a senior or lead design role in fashion or apparel within seamfree; experience with global supply chains and vendor communication is beneficial.
  • Bachelor’s degree in Fashion Design or a related discipline, or equivalent professional experience.
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Skills

Lingerie Design
Activewear Design
CAD Software
Adobe Illustrator
Photoshop
Fabric Knowledge
Trend Research
Technical Packs
Collaboration
Communication
Presentation
Mentoring
Market Analysis
Consumer Preferences
Graphics
Motifs

Location

United Kingdom

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