The White Company
London Store Manager Talent Pool
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Our Story
At The White Company, we believe in creating beautifully simple products, designed to be used and loved every day.
Since 1994, when Chrissie Rucker founded the business, our focus on quality, thoughtful design, and exceptional customer experience has been at the heart of everything we do.
As we continue to grow across London, we’re building a talent pool of Store Managers for future opportunities.
Our Role
As a Store Manager, you are accountable for the overall success of your store — balancing strong commercial performance with people-led leadership.
- Lead the delivery of an exceptional end-to-end customer experience
- Take full ownership of store performance, including sales, KPIs, stock and operational delivery
- Lead, coach and develop your team, building a high-performing and inclusive culture
- Use data, insight and feedback to review performance and drive continuous improvement
- Ensure consistently high standards across visual merchandising, store environment and ways of working
Please read through the attached Job Description for more details of What You'll be Doing in a Store Manager role.
About You:
We’re looking to connect with individuals who:
- Have proven experience leading a premium or lifestyle retail store
- Are confident leaders who coach, develop and build capability in others
- Are commercially astute, with a strong understanding of KPIs, P&L and trading dynamics
- Build strong relationships with customers, teams and local stakeholders
- Are calm, organised and confident in decision-making, even in high-pressure or peak trading environments.
- Are adaptable and able to manage multiple priorities while maintaining high standards
- Have a genuine passion for The White Company brand and a commitment to delivering exceptional customer experience
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Why join our talent pool?
This is an opportunity to be considered for future Store Manager roles across our London stores.
Our Store Managers play a key role in shaping both team culture and commercial outcomes, with opportunities to grow into larger stores and senior leadership roles over time.
Register your interest:
If you’re interested in future Store Manager opportunities with The White Company, we’d love to hear from you.
Please note, this is not a live vacancy. By applying, you’ll join our London Store Manager talent pool and be among the first we contact as suitable opportunities arise.
What we offer you
At The White Company, we value our employees for always going the extra mile for every one of our customers; we reward this with great benefits and competitive salaries.
- 50% discount on our products
- 25 days holiday rising to 28 during service
- A Volunteer Day with a charity of your choice
- In addition to a competitive salary, a discretionary bonus scheme may be rewarded annually
- Perk Place Benefits Platform – offering a variety of discounts across wellbeing and lifestyle
- Automatic enrolment into the Group Personal Pension scheme
- Wagestream Money Management app - access to Wagestream gives you power over your pay and supports financial wellbeing
- Private Medical Insurance
- Following successful probationary completion, you’ll be covered by our life assurance plan
- Social - Christmas party/social events throughout the year
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Our Equality Diversity and Inclusion statement of commitment
At The White Company we are committed to creating an inclusive culture that welcomes and celebrates a diversity of backgrounds and identities.
We are working together to ensure our environment is one where people can bring their authentic selves to work, where their contribution is valued, ability enhanced, and perspective appreciated. Where difference is respected, encouraged, and celebrated. Where you can feel you belong.
We are committed to an active Equality Diversity and Inclusion Policy, which starts with our recruitment and selection process.
We'd love you to join us on our journey.
Our Sustainability statement of commitment
We are committed to building a sustainable legacy that will enable a brighter future for people and our planet. We believe this should be reflected in everything we do.
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