L'Oréal
[L'Oréal Korea] CPD - Commercial- Revenue Growth Management Manager
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L'Oréal – The #1 Beauty Company in the World
Come join us at L’Oréal – the #1 beauty company in the world, spread across more than 150 markets worldwide! We've been leading the beauty industry for over 100 years, constantly evolving with the help of data, tech, innovation, and some serious science power.
Together, we tackle big challenges while making sure we stay highly committed to making the world more inclusive and a better place for everyone & our planet. So, let's team up and create the beauty industry of the future together!
Job Title: Revenue Growth Management Manager - Consumer Products Division
WHO WE ARE:
In the Consumers Products Division, our mission is to democratize the best of beauty, which means bringing beauty to all. By combining advanced technology, scientific research, and consumer insights, the Consumer Products Division delivers high-quality and innovative products in categories such as haircare, skincare, makeup, and personal care. Your future team plays a vital role in building, managing, and developing long-term e-commerce relationships to achieve the targeted sales revenue by increasing the brand’s online presence.
A DAY IN THE LIFE:
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Set and deploy the Revenue Growth Management strategy ultimately fueling sustainable, profitable growth and ensuring RGM is fully embedded in business cycle.
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Uncover new revenue growth opportunities by analyzing market trends, competitor activities, and consumer behavior data. Formulate concrete strategies (e.g., pricing, promotion, mix) to achieve revenue growth targets across specific channels, product categories, and customer segments. Create short-term and long-term RGM roadmaps and develop actionable execution plans.
Pricing Strategy & Management:
- Price Optimization: Determine optimal pricing for products by analyzing market demand, competitive pricing, cost structures, and brand value.
- Develop Pricing Models: Create and utilize models to analyze various pricing scenarios, considering price sensitivity and elasticity, to predict impacts on sales and profitability.
- Establish Pricing Policies: Formulate and manage pricing policies for different distribution channels and customer types.
Promotion Optimization:
- Analyze Promotion Effectiveness: Evaluate the Return on Investment (ROI) of promotional activities to develop effective promotion strategies.
- Plan Promotions: Design and oversee the execution of various promotions (e.g., discounts, bundling, free gifts) aimed at increasing sales and enhancing brand awareness.
- Budget Efficiency: Optimize the allocation and expenditure of promotion budgets.
Product Portfolio & Mix Management:
- Optimize Product Mix: Maximize overall product mix profitability by increasing the share of high-margin products and improving the efficiency of low-margin offerings.
- Support New Product Launches: Provide RGM-driven support for new product introductions, including pricing strategies, promotional plans, and channel strategies.
- SKU Rationalization: Optimize the number of Stock Keeping Units (SKUs) and rationalize inefficient SKUs to improve operational efficiency.
Channel Strategy & Management:
- Channel Profitability Analysis: Analyze and optimize profitability across diverse sales channels (e.g., online, offline, department stores, drugstores).
- Support Trade Marketing: Collaborate with sales teams to support and maximize the effectiveness of trade marketing strategies tailored to each channel.
- Assist Negotiation: Provide RGM insights to support negotiations with key distribution partners regarding pricing, promotions, and merchandising.
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Data Analysis & Performance Measurement:
- Define KPIs: Establish and continuously monitor key performance indicators (KPIs) for RGM strategies.
- Analyze Data: Collect and analyze sales data, market data, and consumer data to derive insights and support decision-making.
- Report & Feedback: Regularly report on RGM performance and provide feedback to inform future strategies.
Cross-functional Collaboration & Stakeholder Management:
- Internal Collaboration: Work closely with cross-functional departments such as Marketing, Sales, Finance, and Supply Chain Management to ensure consistent execution of RGM strategies across the organization.
- Share Insights: Communicate RGM analysis results and insights to various stakeholders to facilitate strategic decision-making.
- Executive Reporting: Report RGM performance and strategies to senior management for review and approval.
Market & Competitive Environment Analysis:
- Monitor Competitors: Continuously track and analyze competitors' RGM-related activities, including pricing, promotions, and new product launches.
- Analyze Market Trends: Study trends in the beauty industry and consumer market to incorporate into future RGM strategies.
Requires strong analytical skills, strategic thinking, and effective communication and collaboration abilities.
WHO YOU ARE:
- Education: University graduate
- Years of experience: 5+
Job Title: Senior TikTok Shop & Affiliate Manager - L’Oréal Dermatological Beauty Division
Are you a trailblazer in social commerce with a relentless drive for digital growth? We're seeking a Senior TikTok Shop + Affiliate Manager to champion our brands' presence within the dynamic TikTok Shop ecosystem. In this pivotal role, you will strategically lead our social e-commerce initiatives, developing a high-impact affiliate program and optimizing shop front strategies through expert collaboration with brand, media, and advocacy teams. If you possess a deep understanding of social platforms, proven digital marketing acumen, and a data-driven approach to delivering ambitious sales targets, then we want you to drive our next phase of growth.
A DAY IN THE LIFE
As part of a dedicated Ecommerce Business unit, be responsible for driving an ambitious growth agenda through providing consumers with the best possible experience of our skincare brands via TikTok Shop.
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TikTok Shop Strategy: Lead the TikTok Shop business to execute a winning social commerce strategy, collaborating closely with cross-functional teams:
- Brand: new product launches, brand moments, and assortment
- Media: on a winning performance media strategy, accelerating GMV + optimising ROAS
- Advocacy: rollout of creator-driven campaigns that convert
- Community Manager: to monitor platform trends to deliver campaigns and create that speak to consumer insight
- Finance: to monitor, manage, and land a sustainable business model
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Affiliate Program Management: Work closely with the TikTok Shop Community Manager to build and scale our affiliate program; analysing and identify the top-performing TikTok Shop affiliates, monitoring performance, defining the commission strategy to deliver sales and long-term relationships.
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TikTok Shop Commercial Operations:
- Manage and optimize Shop, including product listings, forecasting, inventory, promotional tools, and in-app campaign strategies. Working closely with finance and supply chain.
- Own P&L management with finance, assisting in driving profitability and building plans to budget targets.
- Performance Tracking: Monitor KPIs (e.g., sales, engagement, affiliate conversions), generate reports, and refine strategies based on insights and share reporting with senior management.
- Cross-Functional Collaboration: Work closely across all teams to ensure consistent brand messaging and cohesive campaign execution.
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Who You Are
- Proven experience in digital marketing and ecommerce, preferably in social commerce & affiliate management.
- Familiarity with TikTok Shop and its ecosystem, including algorithm and trends.
- Experience with performance analysis and data-driven strategy.
- Strong organizational and project management skills.
- An entrepreneurial & creative mindset with the ability to generate engaging content ideas.
What We Offer
Our industry-leading award-winning benefits package shows how much we value our people. We know they're at the heart of L'Oréal's success, so we offer a fair and competitive package to help you thrive.
- Enjoy perks like money-saving offers, free mortgage advice, share options, and an enhanced pension plan.
- Love our brands? You'll get up to 60% off iconic names like YSL, CeraVe, Armani, Kiehl's, and Garnier! Because health matters, we offer private medical and dental insurance, discounted gym memberships, and onsite mental health support.
- We also provide enhanced family leave for all and up to 4 weeks of paid fertility leave, so you can prioritise what matters most.
Learning is in our DNA at L'Oréal. We'll help you master your role, build skills, and access top-notch leadership programs and monthly expert talks. And there's lots more too!
Who We Are
L’Oréal is present in 150 markets on five continents. For more than a century, L’Oréal has devoted itself solely to ‘Create beauty that moves the world’; it is now the industry world leader with €29 billion consolidated sales. Together, we solve complex challenges at scale, while making sure we stay committed to making the world a more inclusive and a better place for everyone & our planet. Experience the excitement of agility to shape the future of beauty; where diversity and purpose come together to create meaningful impact.
Being part of the L’Oréal Dermatological Beauty Division will give you direct influence in achieving our mission: to help everyone in their quest for healthy and beautiful skin. As the world leader in dermocosmetics, our iconic brands La Roche-Posay, Vichy, CeraVe, SkinCeuticals, are recommended by dermatologists and health-care professionals worldwide. The division has maintained a double-digit growth worldwide for the last 5 years.
How We Recruit
At L’Oréal, we take pride in creating a diverse, equitable, and inclusive environment where everyone is welcome and their contributions are valued. When we recruit, hire, train, promote, or engage in any other employment practice, we are committed to being an inclusive employer regardless of race, religion, gender identity, sexual orientation, national origin, age, socioeconomic status, medical condition or disability, or any other protected status. When we look for talent, we welcome difference - different backgrounds, experiences, personalities, and perspectives. The beauty we find in our differences gives us the freedom to go beyond. That’s the beauty of L’Oréal.
We are a Disability Confident Employer and will offer
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