St Helena
Lottery Marketing Officer
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Lottery Marketing Officer
Lottery Marketing Officer Colchester/Hybrid Full-Time Permanent £28,000 – £32,000
About the Role
We’re looking for a creative, commercially minded Lottery Marketing Officer to help grow two successful charity lotteries, raising essential funds for hospices and good causes across the UK.
This role is ideal for someone passionate about graphic design, digital marketing, content creation and campaign optimisation. You’ll play a key part in recruiting new supporters, engaging existing players, and supporting charity partners to promote the lottery within their communities.
Collaborating closely with our lottery and marketing teams, you’ll deliver high-impact campaigns across digital, social media, email, web, and print—driving income that directly supports individuals facing incurable illness and bereavement.
What You’ll Do
Digital Marketing & Campaign Delivery
- Plan and execute multi-channel campaigns (social media, PPC, email, web).
- Manage and optimise paid digital ad spend across Meta and Google Ads.
- Drive supporter acquisition, retention, and engagement through targeted strategies.
- Enhance website performance, supporter journeys, and conversion rates.
- Support SEO initiatives and digital optimisation efforts.
Content Creation & Design
- Develop compelling, audience-focused content for digital and print.
- Design marketing assets (graphics, campaign materials, promotional resources) using Canva and Adobe Creative Cloud.
- Craft engaging storytelling that highlights the lottery’s impact.
- Create partner-friendly promotional tools to aid external marketing efforts.
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Insight, Reporting & Growth
- Monitor, analyse, and report on campaign performance metrics.
- Use data-driven insights to refine future marketing activities.
- Test and implement new formats, ideas, and channels to expand supporter growth.
- Share best practice learnings with the wider marketing team.
Collaboration & Partnership Working
- Build strong relationships with lottery partners and stakeholders.
- Provide marketing support, guidance, and resources to partners.
- Work collaboratively with Marketing and Lottery teams to achieve shared goals.
- Ensure all activity adheres to brand, compliance, and regulatory standards.
What We’re Looking For
Essential Requirements
- Proven experience delivering multi-channel digital marketing campaigns.
- Hands-on experience in managing paid social media and/or PPC campaigns.
- Strong knowledge of social media platforms, digital marketing, and supporter journeys.
- Ability to produce high-quality marketing assets in Canva and Adobe Creative Cloud.
- Background in analysing campaign data to inform decision-making.
- Excellent organisational and project management skills.
- Strong written, visual, and verbal communication abilities.
- Full driving licence and access to a vehicle.
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Desirable (Bonus!)
- Experience in charity, fundraising, or subscription sectors.
- Familiarity with SEO, GA4, email marketing, and automation tools.
- Prior collaboration in stakeholder- or partner-led campaigns.
- Understanding of supporter retention and lifecycle marketing strategies.
- Knowledge of the charity lottery or regulated fundraising sector.
Why Join St Helena?
Joining St Helena means being part of a passionate team dedicated to genuine impact. Benefits include:
- A meaningful role with visible community impact.
- Hybrid working flexibility.
- Professional development opportunities.
- A supportive, caring team culture.
About St Helena
We support over 4,100 people annually across north-east Essex who face dying, death, or bereavement. Many of our services rely on local funding from generous communities. Our values—Bold, Passionate, Caring—drive everything we do.
Ready to make a difference? Apply now or reach out with questions: 📧 dgoodall@sthelena.org.uk 🌐 www.sthelena.org.uk
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