Hempel A/S
Loyalty & CRM Manager

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Loyalty & CRM Manager - Shape the future of customer engagement at Crown Paints
At Crown Paints, customer relationships are at the heart of everything we do. We are now at a pivotal point in how we engage, reward and retain our customers, and this role will play a key part in shaping what comes next.
This exciting new opportunity within our customer marketing team, offers an experienced candidate the chance to take ownership of our loyalty and CRM strategy and build it into a true commercial growth driver for our business.
You will define the vision, put the right foundations in place, and progressively evolve our approach into a more meaningful and personalised programme for our customers.
If you’re someone who thrives in a fast-paced environment in a hands-on role, enjoys building from the ground up, and wants to see the direct impact of your work, this is a fantastic opportunity to make a real mark.
What you’ll be doing:
- Defining and delivering the loyalty and CRM strategy aligned to our commercial priorities
- Building the foundations for a more data-led, insight-driven approach to customer engagement
- Developing and launching initiatives that drive retention, frequency and lifetime value
- Working cross-functionally to embed CRM and loyalty into the wider customer and brand experience
- Evolving tools, processes and capabilities over time to unlock greater personalisation and automation
Reasons to use Rodeo
I’m in my final year doing Economics and I don’t know whether to apply for grad schemes now or do a masters first. What do you think?
Honest answer — it depends on where you want to end up. A lot of top grad schemes (Big 4, civil service, banking) don’t need a masters. Let’s look at the ones you’d be competitive for now, and we can decide if a masters actually adds anything.
Also worth knowing: most autumn 2026 applications are open now. Timing matters more than you think.
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Graduate Consultant — 2026 Scheme
Why you're a good match
StrongYour economics background and your summer at a regional bank line up with what PwC looks for on the consulting scheme. Applications close in four weeks.
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Why you're a good match
You’ve got the grades and the economics background, and your bank internship is exactly the experience this scheme looks for. Apply soon — deadlines close within the month.
Experience fit
Your summer at the bank plus your econometrics coursework map directly to the day-one responsibilities on this scheme — client modelling, market briefings, and deal support.
Only hits
No noise. No "maybe this fits." Just roles with a clear explanation of why they're right — and where to focus when applying.
What we’re looking for
- Experience in CRM, loyalty or customer engagement roles, ideally in a commercially driven environment
- A hands-on mindset — comfortable building, testing and improving as you go
- Strong understanding of how CRM and loyalty can drive measurable business impact
- Ability to work cross-functionally and bring others on the journey
- A balance of strategic thinking and practical delivery
Why this role?
This is an opportunity to take something with strong potential and turn it into a meaningful, revenue-driving capability, with real ownership and visibility across the business.
Application due


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2026-07-12
Seniority Level
Mid-Senior level
Job Functions
Marketing
Industry
Chemicals
Crown Paints is one of the UK’s most renowned paint manufacturers and we have been manufacturing for over 200 years, with over 60 years proudly holding the Royal Warrant. However, what really sets Crown apart is the support we provide for cultural, humanitarian and scientific causes across the world through our ownership structure.
Crown Paints is part of the Hempel Group, which gives our company stability and our employees extended, global career possibilities. Hempel is a world-leading supplier of trusted coating solutions working with customers within the decorative, marine, infrastructure and energy industries.
Our purpose is to shape a brighter future with sustainable coating solutions, and being owned by the Hempel Foundation gives us the stability, means and purpose to deliver lasting, positive change in the world.
The Hempel Group is the owner and parent company of Crown Paints, Wattyl and the Neogard brand.
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