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Luxury MICE Sales Manager
Luxury MICE Sales Manager – The Municipal Hotel & Spa MGallery
About the Role: Driving Revenue & Excellence in MICE Hospitality
We opened the first 5-star hotel in Liverpool, The Municipal Hotel & Spa MGallery, in May 2023, reimagining this historic landmark as a beacon of unforgettable stories. Our team of Heartists® is dedicated to curating timeless, heartfelt moments where guests immerse themselves in opulence and nostalgia—from luxury stays in 179 stunning bedrooms to refined dining, sophisticated events, and a rejuvenating state-of-the-art spa sanctuary.
Now, we’re seeking a passionate and driven Luxury MICE Sales Manager to join our Commercial Team, reporting to the Commercial Director of Sales & Marketing. This pivotal role will shape how we maximise revenue across Meetings, Incentives, Conferences, and Events (MICE), fostering lasting client relationships and aligning strategy with exceptional service.
revient from a legacy that pioneered hospitality—MGallery brings boutique elegance to iconic destinations. Your work here will transcend transactions, crafting magical moments that leave lasting impressions.
Your Impact: A Day in the Life of a MICE Sales Champion
If you thrive on relationship building, turning leads into high-profile deals, and creating unforgettable experiences—this role is yours. Here, you’ll not only drive growth but also ensure The Municipal Hotel & Spa stands as the perfect setting for luxury conferences, VIP gatherings, and bespoke events.
Key Responsibilities: How You’ll Drive Revenue and Relationships
📈 Driving MICE Revenue Growth
- Crafting Winning Sales Strategies: Develop and execute targeted sales plans that acheive revenue goals and exceed budgets across MICE segments.
- Securing New Business: Identify, secure, and nurture new opportunities in meetings, conferences, residential events, and exclusive-use packages.
- Building Key Client & Partner Relationships: Grow a portfolio of A-list accounts, agents, and local influencers who champion MGallery as the preferred destination for premium events.
- Proactively Broadcasting Our Venues: Position the hotel through outreach, networking, and demand-generation to attract high-profile clients.
- Lucky Charts to Loyalty: Upgrade client retention by turning one-time events into repeat bookings through strategic partnerships with event planners and corporate bookings.
📋 Closing Deals & Translating Plans to Results
- Convert enquiries, RFPs, and leads into confirmed bookings through compelling proposals, presentations, and bespoke negotiation strategies.
- Maximise Revenue Upsells: Leverage room packages, F&B, exclusive dining, and premium services to boost profitability per event.
- Leverage Compelling Data: Use sales insights to optimise performance, conversion rates, and pipeline health while providing leadership with actionable market intelligence.
- Lead Team Collaboration: Work alongside Revenue Management, Operations, and Hospitality teams to refine pricing, event delivery, and service standards.
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🎯 Measuring Success: Your Targets & Impact
You will be measured by quantifiable growth—your objective is to:
- Grow MICE revenue while nurturing long-term relationships.
- Increase | F&B and Group revenue from residency and exclusive-use bookings.
- Outperform conversion rates on enquiries, RFPs, and lead-to-booking conversions.
- Expand sales pipelines while maintaining a dynamic portfolio of key accounts.
- Drive guest retention through repeat bookings and premium upgrades.
What You’ll Bring: Your Passion and Expertise Matter
🎓 Qualifications & Experience (Essential & Preferred)
- Bachelor’s degree in Business, Hospitality, Sales, or related fields (preferred)—or 2+ years of experience in proactive sales, MICE, or commercial roles.
- 1+ years’ experience in hotel sales, MICE, or event-related revenue—whether spanning luxury hotels, multi-branded chains, or corporate hospitality.
- A track record of driving demand with a bias for action: turn new opportunities into tangible, profitable deals.
- Local market intelligence: Deep understanding of the key players, trends, and competitive landscape of MGallery Liverpool’s region.
- F&B and Event Revenue Advantages:
- Experience selling premium dining experiences or high-margin food & beverage packages.
- Skills in scale-aware operations—balancing guest needs with cost efficiency.
- Amplify your relevance: Prior exposure to international brands like Accor is highly valued, as is hands-on experience in luxury hospitality.
🤝 Personal Attributes & Mindset
- Relationship Magic: Effortless at building connections—a conversation-to-contact conversion artist.
- Closer’s Mindset: Commercially astute, motivated by realising solid metrics, and constantly driven to exceed goals.
- Beyond the Checklist: Fast, creative, and beloved for staying ahead without missing critical details.
- Hospitality, Heart & Hearts: You don’t just sell rooms—you design memorable journeys.
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Key Competencies That Set You Apart
- Negotiation & Persuasion: You leave a room with a deal—and a smile.
- Relationship-Building & Networking: Master of B2B partnerships and fostering organic ties.
- Results-Driven: Never fatigued by competition; always looking for the next win.
- Market Sense: Broadcast MGallery’s unique proposition—from competitive pricing to ideal guest demography.
- Every Impression Counts: Fluent in public speaking, pitches, and researcher-friendly feeds.
What We Offer You: Becoming Part of the Heart® Family
At The Municipal, you will join a culture designed to uplift—one story at a time.
- Accor Heartists® Benefits: A premium loyalty program offering tailored benefits, from discounted stays with Accor to experiences and collaborations with esteemed partners.
- RBH Minded: Extended Managed Benefits:
- Preferential rates in RBH-managed hotels across the globe for you and your loved ones.
- Dedicated health plan through Hapi Benefits for insights against true global fluidity.
- Refer & Reward Systems: Broaden your reach and gain discounts for connecting business opportunities.
- Your Birth Day Bonus: An extra weekday off to celebrate life.
- Pension Together: SSL+ pension scheme to secure your future with Employer contributions.
- Our Community’s Love stack: Exclusive Perks for You:
- Family and Friend Discounts—spread the magic.
- Free meals on duty for those starving mid-pitch.
- Automatic gratuities add-on (because your hard work deserves recognition).
- Secure & Social: UBH-based employee parking at our enhanced negotiated rates.
- Network & Infiltrate—engage in HG Clubs, leadership town halls, and social mixers.
[Your venture? Lifelong benefits tailored to nurture you.]
Join Our Heartists® Family
Why Choose The Municipal:
- Partner with a habitat designed for creativity, powered by heritage and elite amenities.
- Step into a community that listens, celebrates YOU, and fosters growth.
- Be part of moments that linger: Your contributions rewrite how guests remember their time with you.
If you’re ready to elevate MICE with passion, set a new standard in premier Liverpool hospitality, and make every day uniquely gratifying—your journey begins here.
Reality as we see it: The future belongs to those who dare to create. Ergo, this opportunity is yours to value.
(Craft your legacy today.)
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