WHSmith
Main - Sales Assistant - WHSmith/Costa Coffee

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Sales Assistant
As a Sales Assistant at WHSmith, you’ll provide exceptional customer service and work independently or as part of a team to deliver our fantastic store standards. Our goal? Ensuring you, our customers, and our colleagues have pride in our shared journey.
What being a Sales Assistant is all about:
- Delivering exceptional customer service to all store visitors.
- Ensuring stock replenishment, keeping areas tidy, and maintaining an inviting shopping environment.
- Adhering to high standards in display and visual merchandising to help customers find products easily.
- Collaborating with team members to support colleagues and foster a positive workplace.
What our Stores love to see:
- Passion for creating an exceptional customer experience.
- Confidence in communicating effectively with the team.
- A motivated attitude to achieve high standards and results.
- Adaptability to meet company goals and evolving requirements.
Reasons to use Rodeo
I’m in my final year doing Economics and I don’t know whether to apply for grad schemes now or do a masters first. What do you think?
Honest answer — it depends on where you want to end up. A lot of top grad schemes (Big 4, civil service, banking) don’t need a masters. Let’s look at the ones you’d be competitive for now, and we can decide if a masters actually adds anything.
Also worth knowing: most autumn 2026 applications are open now. Timing matters more than you think.
Start with a chat, not a search bar
Grad scheme, placement, apprenticeship? Not sure what you want yet — that's fine. Your agent talks it through with you and turns "I have no idea" into a shortlist.
Graduate Consultant — 2026 Scheme
Why you're a good match
StrongYour economics background and your summer at a regional bank line up with what PwC looks for on the consulting scheme. Applications close in four weeks.
See breakdownIt searches the market for you
Every day your agent scans the market matching roles against what actually matters to you, not just keywords on a CV.
Why you're a good match
You’ve got the grades and the economics background, and your bank internship is exactly the experience this scheme looks for. Apply soon — deadlines close within the month.
Experience fit
Your summer at the bank plus your econometrics coursework map directly to the day-one responsibilities on this scheme — client modelling, market briefings, and deal support.
Only hits
No noise. No "maybe this fits." Just roles with a clear explanation of why they're right — and where to focus when applying.
How we reward our teams
Your hard work ensures WHSmith thrives and keeps customers happy. Alongside your salary, you’ll benefit from:
- A pension scheme.
- A cycle-to-work scheme.
- Paid annual leave.
- Employee discounts.
To further reward your efforts, you’ll receive access to:
- A range of exclusive deals from retail partners—think discounts on meals, adventures, or movie tickets.
- Support through our Employee Assistance Programme, covering wellbeing, mental health, physical health, and financial guidance.
About WHSmith
With a remarkable heritage, we continue to grow in key locations such as:
- Airports
- Hospitals
- Rail stations
- Motorway services


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Your very own career expert that helps elevate your application to the next level.
Our mission? To make life’s journeys better by offering products to everyone wherever they are.
Our InMotion brand—aimed at digital accessories—delivers an amazing customer experience, staying ahead with the latest tech innovations.
Strengthening our partnerships (including collaborations with M&S and Costa Coffee) allows us to continually enrich the customer journey across the UK.
As we embrace our continued growth, our motto remains simple: ‘To make every one of life’s journeys better!’
Inclusion and Diversity
WHSmith are proud to be an inclusive employer. We welcome all colleagues and encourage them to feel welcomed, comfortable, and free to be themselves.
“It took my CV and asked me questions relevant to understanding what kind of jobs to suggest for me. Suggestions were almost perfect. Jobs were exactly what I’ve been looking for.”
Jessica, London
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