WPP Media
Manager, Activation & Delivery, GCS
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About WPP Media
WPP is the trusted growth partner for the world’s leading brands. With exceptional talent, trusted data and intelligence, and world-class partnerships – all united by our pioneering agentic marketing platform, WPP Open – we help clients navigate change, capture opportunity, and deliver transformational growth.
WPP Media is WPP's AI-driven media operating unit, bringing together media, data, and partnerships to deliver creative personalisation at scale. Connected through WPP Open and powered by Open Intelligence, clients see exactly where, how, and why their media investment is working.
For more information, visit wppmedia.com.
2715 - Manager, Activation & Delivery - GCS
About WPP Media
WPP is the creative transformation company. We use the power of creativity to build better futures for our people, planet, clients and communities. For more information, visit wpp.com.
WPP Media is WPP’s global media collective. In a world where media is everywhere and in everything, we bring the best platform, people, and partners together to create limitless opportunities for growth. For more information, visit wppmedia.com
Role Summary And Impact
The role exists to support a new client win and a growing digital media specialist team where we are looking for an experienced Biddable Account Manager (Paid Search and Ecommerce) who will play an instrumental role in further developing our offering by supporting the ongoing client engagement, managing key campaign activity for the client and support the Digital Lead and Account Director to implement the strategic vision of the account and team.
The candidate will report to the Digital Lead though will work consistently with the Account Director. Two additional team members will sit within this portion of the team and will directly support this role. The ideal candidate will have proven experience of successfully planning, executing and optimising Paid Search and Ecommerce campaigns. They will need to demonstrate knowledge of native platform suppliers and 3rd party providers, as well as developing an understanding of their available products and services.
Key Responsibilities:
Account Managers are expected to work closely with their Account Director and junior members to manage the day-to-day operations of one (or more) client accounts. Account Managers have several key areas of focus, these include:
Campaign Management
- Developing comprehensive media plans and responses to briefs that align with client’s objectives and KPIs. Able to clearly articulate the rationale for proposed campaign tactics (channels, budget, audience, formats etc.) and present these back, both to internal and external stakeholders.
- Responsible for end-to-end set up of Paid Search and Ecommerce campaigns across all the relevant platforms (and working with junior team members to assist them with this task as necessary). Comfortable using advanced features such as bid rules and 3rd party optimisation/ creative/ measurement tools to achieve results for clients.
- Responsible for ensuring regular quality assurance (QA) checks are undertaken by everyone working on the account to ensure campaigns are set up to defined best practice standards.
- Responsible for monitoring campaign performance and pacing to ensure all activity delivers as expected. Troubleshooting and optimising campaigns in order to improve performance as necessary.
- Working with other team members to produce detailed & accurate campaign performance reports in line with agreed client cadence, often in Microsoft Excel and PowerPoint. Leading client calls to present results, insights and next steps as necessary.
- Writing performance commentary that delivers valuable insight and recommendations to clients. Should be able to identify trends and recommend actions on-platform to capitalise/mitigate these trends as necessary. Working with junior team members to ensure standards for commentary remain consistent.
- Producing more detailed analysis including end-of-campaign reporting, quarterly/annual reviews, and for standalone projects.
- Effectively manage your & your team’s designated Search and Ecommerce accounts, ensuring ongoing and timely optimisation is delivered by the team; proactively looking for both tactical and strategic optimisation opportunities and forecasting, whilst working with the AD and Digital Lead to devise campaign strategy and translate this into campaign delivery.
- Ensure adherence to channel best practices for clients, and contribute to the development of evolving best practice.
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Client & Partner Management
- Develop strong relationships your client, team members and key suppliers, leading team communications with these stakeholders. Has an expert knowledge of client and agency structures.
- Foster a good working relationship across all client teams to facilitate flawless execution of plans and builds rapport to become a trusted advisor.
- Has strong knowledge of the client sector/ industry which is shared to build strategies and plans. Identifies strategic issues and raises questions to help stakeholders explore and understand their wider business challenges.
- Building and maintaining relationships with the key media partners including Google, Microsoft and Amazon
People Management
- Working with your line-manager to ensure the effective management of more junior team members ensuring workloads are sufficiently monitored & prioritised to ensure deadlines are met.
- Able to communicate clearly and in a timely manner with internal and external stakeholders as required across email, chat, video and in-person. Leading presentations where necessary.
- Attend regular internal meetings and training sessions in order to actively contribute to the paid search/ecommerce community and wider client team. Leading by example to motivate and encourage those with less experience.
- Assisting with the recruitment process for the immediate and wider team. Attending interviews and acting as an ambassador for the team to potential candidates.
Operational Excellence
- Identify opportunities to test and innovate. Presenting these opportunities to stakeholders and securing client backing.
- Working with line-manager to develop and implement testing/learning agendas for clients that drive clear and actionable insight on each social platform.
- Working closely with other channel specialists to ensure activity compliments and enhances the wider marketing mix.
- Responsible for accurate and timely fulfilment of mandatory agency finance processes. Working with junior team members to ensure processes are followed, allowing for prompt payment/invoicing and to minimise finance queries.
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Skills And Experience
- The successful candidate should have experience working in a digital marketing or agency-based role and will need to demonstrate a track record of working with clients or external stakeholders.
- Paid Search expertise with current dated certifications, and excellent knowledge of bid management, core PPC technology platforms, data analysis, and understanding of the strategic and tactical application of paid search and digital marketing in general. Ecommerce experience across platforms such as Amazon DSP, AMS and Google Shopping with a thorough understanding of campaign optimisation for improved ROAS. Extensive experience in campaign setting-up, management and optimisation across both channels.
- Leads and promotes continuous innovation, and test & learn opportunities for the team and clients.
- Creates a positive climate to drive team performance whilst motivating others to strive for continuous improvement.
- Forming strong relationships is key to the role, the ideal candidate should feel comfortable presenting to clients and leading calls as required.
- Teamwork is key to this role and we are looking for someone who is collaborative, friendly, and with a can-do attitude.
- Experience in line managing individuals and/or helping to train others. Ability to lead and manage hybrid teams located in different markets.
Life At WPP Media & Benefits
Our passion for shaping the next era of media includes investing in our employees to help them do their best work, and we're just as committed to employee growth as we are to responsible media investment. WPP Media employees can tap into the global WPP Media & WPP networks to pursue their passions, grow their networks, and learn at the cutting edge of marketing and advertising. We have a variety of employee resource groups and host frequent in-office events showcasing team wins, sharing thought leadership, and celebrating holidays and milestone events. Our benefits include competitive medical, group retirement plans, vision, and dental insurance, significant paid time off, preferential partner discounts, and employee mental health awareness days.
WPP Media is an equal opportunity employer and considers applicants for all positions without discrimination or regard to particular characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers.
We believe the best work happens when we're together, fostering creativity, collaboration, and connection. That's why we've adopted a hybrid approach, with teams in the office around four days a week. If you require accommodations or flexibility, please discuss this with the hiring team during the interview process.
Please note this is a UK based role and requires individuals to have the right to work in this location
Please read our Privacy Notice (https://www.wppmedia.com/pages/privacy-policy) for more information on how we process the information you provide.
Please read our Privacy Notice for more information on how we process the information you provide.
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