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About WPP Media
WPP is the trusted growth partner for the world’s leading brands. With exceptional talent, trusted data and intelligence, and world-class partnerships – all united by our pioneering agentic marketing platform, WPP Open – we help clients navigate change, capture opportunity, and deliver transformational growth.
WPP Media is WPP's AI-driven media operating unit, bringing together media, data, and partnerships to deliver creative personalisation at scale. Connected through WPP Open and powered by Open Intelligence, clients see exactly where, how, and why their media investment is working.
For more information, visit wppmedia.com.
About The Goat Agency
This role is within The Goat Agency, a leading brand within WPP Media, where you will help global brands harness the power of social and creator-led content to deliver measurable impact. Recognised as a global leader in the space, we deliver award-winning campaigns in more than 70 countries. With over 650 social natives worldwide, we create ambitious influencer programmes, from tactical activations to long-term partnerships, designed to drive awareness, engagement and conversions across the full marketing funnel.
About The Opportunity
As a Campaign Manager, you will be pivotal in the success of our influencer and social marketing campaigns. You will manage the end-to-end execution, from conceptualisation to delivery, ensuring each project meets its objectives and achieves outstanding results for clients.
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Key Responsibilities
- Develop influencer marketing strategies and campaign plans tailored to client objectives.
- Identify and select suitable influencers, balancing brand alignment and audience reach.
- Cultivate and maintain strong relationships with a diverse network of influencers.
- Negotiate and secure influencer partnerships, including compensation, deliverables, and contractual agreements.
- Provide influencers with clear guidelines and creative briefs for campaign content.
- Review and approve influencer-generated content to ensure alignment with brand guidelines and campaign goals.
- Coordinate content approvals with clients and incorporate necessary revisions.
- Develop and manage project timelines to meet all campaign milestones.
- Oversee budgets and expenditures to ensure cost-effectiveness.
- Monitor campaign performance and provide data-driven recommendations for optimisation.
Skills And Experience
- Minimum of 3 years of relevant experience in planning and executing influencer campaigns.
- Proven ability to delegate and prioritise a dynamic workload.
- Strong writing and communication skills.
- Ability to thrive under pressure while maintaining clarity and calm.
- Familiarity with influencer marketing and social media metrics (e.g., impressions, reach, engagements).
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Life At WPP Media & Benefits
Our dedication to "Be Extraordinary" fuels our passion for reimagining media through talent, innovation, and limitless creativity. With a culture of "Leading Optimistically", every individual is encouraged to Champion Growth and Development, fostering -collaboration, ambitious thinking, and professional growth—through the expansive networks of WPP Media & WPP.
We foster an Open environment rooted in trust and respect, where belonging and progression are priorities. This inclusive culture thrives through employee resource groups and celebratory events. Our robust benefits package includes:
- Competitive medical, group retirement, vision, and dental insurance.
- Significant paid time off.
- Preferential partner discounts.
- Mental health awareness days.
WPP Media prioritises diversity and equality, evaluating candidates without discrimination on any characteristic. We blend collaboration and innovation through a hybrid work model, with teams in office around four days per week, offering flexibility for accommodations or special needs during the interview process.
Note: This role requires the right to work in the UK. Please review our Privacy Notice for details on personal information processing.
Only selected candidates will be contacted for an interview.
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