Weber Shandwick

Job Function

Media

Job Subfunction

Earned Media

Job Description

Who is Weber Shandwick?

At Weber Shandwick, you are welcomed, valued and empowered to grow and we believe that opportunity grows in a collective.

We create cultural value and help brands navigate the ever-changing age of earned: an age where consumers actively say no to advertising; an age where everyone is an influencer that can make or break your brand; an age where content can be turned into commercial opportunity. Our talented team builds brands by finding connection points in the real world. We energize the right mix of talent, using the right platforms and latest technology to choreograph stories that make a real and meaningful impact for some of the world’s leading brands and businesses.

We Earn Affection, Attention, Affinity And Purchase By Delivering Value To People Around The World, With Deep Specialisms Across Food & Drink, Travel & Tourism, Consumer Tech, Consumer Health, Automotive, Sports Sponsorship, Entertainment & Lifestyle And Energy. We Are Known For

• Developing data driven insights and strategies to drive measurable impact
• Creating impactful campaigns that tap into culture
• Creating channel and platform agnostic campaigns that grow organically
• Delivering integrated campaigns that are earned-first but deliver for paid and owned

What's happening?

Weber Shandwick is looking for a talented Manager who wants to be part of the Core CX (Client Services) Consumer practice in our London office. The role will work across one of our biggest global accounts, so experience working on regional and global toolkits is preferred.

The Successful Candidate Will Demonstrate The Following Key Attributes

CLIENT SOLUTIONS AND WORK

• Build client relationships by providing counsel to multiple clients, driving execution of tactical plans to ensure high quality deliverables, as appropriate for size of account or office
• Successfully manage client expectations, team resources and deliverables around major campaigns and programs, as appropriate for size of account or office
• Begin building expertise and understanding in particular categories (i.e. Healthcare, Technology, Corporate Reputation, etc.)
• Serve as active participant in client meetings and presentations; craft, present and execute integrated communications strategies for major campaigns
• Conduct and manage the flow of research and materials development necessary to analyse client issues
• Function across disciplines with a knowledge of social media strategies and tactics
• Monitor media outlets for coverage of client and competitor news, leveraging digital and social outlets, a diverse set of influencers, etc.
• Understand industry issues that directly and indirectly affect the client
• Compose media materials (toolkits, press releases, pitch notes, client briefings, messaging documents, sample Q&A, proposals, supporting social content, etc.), and conduct media outreach
• Proof and edit client related documents, including documents from European markets
• Develop and build relationships with media and diverse set of influencers in partnership with our influencer experts
• Brainstorm and bring to life compelling ideas for clients, media and influencers
• Coordinate and execute large-scale experiential activations and events
• Lead small teams to conduct pressing research on a wide range of issues, review and prepare executive summaries and/or analyses of information into strategic and actionable recommendations, as appropriate for size of account or office