Hilton
Manager, FRCM (Brand Management)
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Manager, FRCM (Brand Management)
Manager, FRCM – EMEA
The Manager, FRCM – EMEA plays a central role in supporting hotels through the Fixed Renovation Cycle Management (FRCM) process, ensuring compliance with Brand Standards. This position acts as the primary point of contact for hotels across the region, guiding them through the development of renovation scopes of work. In addition, the role drives programme adoption across non-compliant hotels, manages key programme resources, and contributes to scaling the FRCM offering through the creation of new tools, content, and processes.
This role requires strong stakeholder management, negotiation skills, brand differentiation understanding, and the ability to partner effectively with Ownership groups, Hotel GMs, AD&C teams, and internal brand and operations leadership.
What you’ll be doing
Renovation Scoping & Brand Standard Compliance
- Lead hotels through the FRCM scoping process, ensuring scopes of work fully meet the requirements outlined in Brand Standards.
- Conduct detailed desktop reviews using data from multiple sources including:
- Quality Assurance audits
- Renovation history
- Photographs
- Guest feedback
- Design alignment to each distinct brand narrative
- Generate initial scopes for approval.
- Partner with AD&C Design teams to ensure renovation scopes reflect the latest brand prototypes and design narrative.
- Validate hotel feedback, refine documents, and finalize comprehensive scopes of work for brand approval.
Owner & Hotel Engagement
- Serve as the first point of contact for hotels navigating the FRCM programme.
- Develop renovation scopes in partnership with:
- Hotel leadership
- Ownership groups
- Management companies To ensure stakeholder buy-in.
- Address hotel queries, resolve issues, and provide guidance across all stages of preparation and scoping.
- Support hotels in understanding:
- FRCM timelines
- Brand expectations
- QA implications
Programme Promotion & Compliance Acceleration
- Proactively identify non-compliant hotels and drive engagement to initiate the FRCM process.
- Conduct outreach, educate stakeholders on programme benefits, and promote uptake across the EMEA estate.
- Analyze compliance data to:
- Track progress
- Identify opportunities to improve adherence to renovation cycles.
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Programme Development & Scaling
- Contribute to the continued evolution of the EMEA FRCM programme, including:
- Development of processes
- Tools
- Templates
- Standard operating procedures (SOPs)
- Best practice materials.
- Create new content (e.g., guides, sample scopes, presentation decks, FAQs, playbooks) to support scalability and drive clarity for hotels.
- Partner cross-functionally with:
- Brand Management
- AD&C
- Quality Assurance
- Operations To incorporate programme enhancements and feedback loops.
Digital Resource & Platform Management
- Manage and maintain the EMEA Renovations Management Lobby Page, ensuring resources, forms, templates, and links remain:
- Accurate
- Clear
- Up to date.
- Publish new content, monitor usage trends, and recommend improvements for:
- Usability
- Engagement.
- Pull and analyze relevant reports from:
- BOSS
- QA systems
- Internal dashboards Track compliance, active projects, and programme progress.
- Support data integrity by:
- Capturing renovation history
- Updating internal systems
- Flagging discrepancies.
Responsibilities
What we’re looking for
Required
- Experience in hotel operations.
- Ability to manage multiple projects simultaneously and collaborate across diverse stakeholder groups.
- Excellent communication and presentation skills, with the ability to:
- Influence diverse hotel teams.
- Provide confident guidance across all levels of stakeholders.
- Strong negotiation skills, with experience aligning hotel leadership and confidence to navigate discussions with senior stakeholders.
- Strong analytical skills with experience using reporting tools (e.g. Microsoft Power BI, Excel).
Preferred
- Experience in Architecture, Design & Construction.
- Strong understanding of:
- Hotel asset cycles
- Soft goods and case goods renovations
- Design narrative.
- Experience working agnostically across:
- Franchised
- Managed hotel portfolios.
- Familiarity with:
- Brand standards
- Quality Assurance processes
- The BOSS platform.
- Exposure to Owner Relations or Franchising environments.
- Experience working across multiple brands simultaneously.
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About The Team
How We’ll Help You Thrive
Benefits
At Hilton, the hospitality we’re known for doesn’t end with our guests. We proudly invest in our Team Members’ wellbeing, supporting you through all of life’s moments. When you join Hilton, our exceptional care extends to you with unmatched perks and benefits, including*:
- Incredible travel perks – Enjoy 110 nights of deeply discounted travel, with room rates as low as $40 USD/night at our world-class hotels through our Go Hilton travel programme.
- Own a piece of Hilton –Through our employee stock purchase programme (ESPP), you can invest in Hilton shares at a 15% discount to help build your financial future.
- Paid parental leave – Because family matters. We offer paid leave for eligible Team Members, including partners and adoptive parents.
- Personalized caregiving support – Access dedicated caregiving concierge services to help navigate caregiving for yourself and your loved ones.
- Crisis concierge – In times of loss, our Crisis Concierge offers a single, compassionate point of contact for both practical support and emotional care.
- Mental health resources – Your wellbeing comes first. Through our Care for All hub, we provide resources to help Team Members care for themselves, their team, and loved ones. Eligible Team Members receive free counseling and support through our best-in-class Employee Assistance Programme (EAP).
Benefits availability may vary depending on Team Member’s location as well as terms and conditions of employment and are subject to the terms and conditions of each specific program/plans.
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