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Airline Marketing Manager
As an Airline Marketing Manager, you’ll craft dynamic marketing strategies, launch high-impact campaigns, and build brand love across key markets. From digital storytelling to strategic partnerships and sponsorships, you’ll play a key role in driving demand and market growth. Reporting to the Head of Marketing, you’ll oversee marketing initiatives, distribution strategies, and market development for AirAsia. If you’re a creative thinker with a passion for travel and a knack for turning insights into action, this is your chance to take flight!
What You’ll Champion
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Campaign Boss – Brief internal teams and agencies, review creative concepts, approve media plans, and oversee campaign production for a flawless launch.
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Performance Tracker – Monitor, analyze, and report campaign success, ensuring every move aligns with business objectives.
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Event Planner Extraordinaire – Organize and execute marketing events, activations, and sponsorships to enhance brand engagement and customer experience.
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Team Player – Collaborate closely with creative, social media, PR, digital, and brand teams for seamless campaigns and consistent communications.
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Creative Thinker – Maximize promotional opportunities through innovative channels, keeping costs efficient while maintaining high engagement.
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Brand Champion – Spread the AirAsia love and establish it as a leading name in travel and e-commerce.
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Content Strategist – Craft compelling campaign content across social media, promotions, EDMs, and more.
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Media Connector – Build and maintain strong relationships with media vendors and publishers for impactful collaborations.
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Data-Driven Marketer – Stay ahead of campaign performance and continuously optimize for better results.
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All-Rounder – Support the marketing team with any ad-hoc tasks to keep operations smooth.
Who You Are
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Data Geek Meets Storyteller – Love analyzing numbers as much as crafting compelling campaigns.
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Marketing Whiz – Proven experience in running killer marketing, advertising, and social media campaigns with an eagle eye for detail.
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Multitasking Ninja – Expert at juggling multiple projects (both strategic and tactical) in a fast-paced environment.
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Agility Champ – Embrace change and adapt quickly, always ready to switch gears when needed.
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Top-Notch Communicator – Skillful at pitching ideas to senior management or collaborating with external partners with impact.
About AirAsia Berhad
Asia’s leading airline, founded on the dream to "make flying possible for everyone", AirAsia has redefined travel since 2001. Now the world’s best, we’re the region’s largest low-cost carrier, serving 24 countries and over 130 destinations.
Pushing boundaries with our "Dare to Dream" ethos, we blend innovation and bold thinking—like digital-first services such as: ✔ BIG Duty Free ✔ BIG Pay ✔ BIG Loyalty ✔ Touristly ✔ ROKKI ✔ Xcite Inflight Entertainment
We thrive on cross-departmental collaboration because at AirAsia, "we’re only closed for one reason" (calls of nature optional).
Join Us: Now Everyone Can Fly
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Jessica, London
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