Expedia Group
Manager, SEO Content & AI Search Optimization (SEM)
How your CV stacks up
Upload your CV to see how well it fits this job role
?%
Manager, SEO Content & AI Search Optimization (SEM)
Manager, SEO Content & AI Search Optimization (SEM)
At Expedia Group, we help travelers explore the world, one journey at a time. As a global travel company powered by passionate people, trusted partnerships, and leading technology, we connect travelers, partners, and advertisers through our consumer brands, B2B network, and travel advertising business.
Here, you'll do meaningful work that helps millions of people discover, book, and experience travel with more ease, confidence, and joy. Our five Behaviors—Traveler First, Think Big, Operate with Excellence, Ownership Mindset, and Succeed Together—help foster a supportive environment where people can grow their careers and have the flexibility, benefits, and support to do their best work.
Join us and build a better future for travelers everywhere.
About the Role
We’re hiring a Manager, SEO Content & AI Search Optimization (SEM) to sit within the SEM team and focus on optimizing the content used by AI-powered search and ads—features that enhance query matching, dynamically optimize ad creatives, and refine landing page targeting for search campaigns. This is a high-visibility, individual contributor role that partners closely with SEM, SEO, Product & Tech, Analytics, and external media partners.
Responsibilities
Content & AI Search Optimization
- Own the intersection of SEO content and AI-powered SEM asset optimization
- Evaluate how search and ad platforms use landing page content to generate creative and select final URLs
- Identify opportunities to improve messaging to work for both SEO and SEM while staying on-brand and compliant
Collaboration with Teams
- Partner with SEO and Product teams to:
- Collaborate on testing and optimizing meta elements and on-page content used by AI-driven search and ad features
- Help shape a shared experimentation roadmap across search snippets and landing pages to improve relevance and performance
Reasons to use Rodeo
Start with a chat, not a search bar
Grad scheme, placement, apprenticeship? Not sure what you want yet — that's fine. Your agent talks it through with you and turns "I have no idea" into a shortlist.
It searches the market for you
Every day your agent scans the market matching roles against what actually matters to you, not just keywords on a CV.
Only hits
No noise. No "maybe this fits." Just roles with a clear explanation of why they're right — and where to focus when applying.
Experimentation & Data-Driven Decision Making
- Design and run structured experiments with SEM Ops and Analytics, including:
- Defining hypotheses and conducting A/B and multivariant tests
- Building robust measurement frameworks for messaging and landing-page strategies
- Translating results into clear recommendations and scalable playbooks
Representation & External Partnerships
- Act as a primary SEO/SEM point of contact with key search partners, including:
- Providing structured feedback and feature requests
- Evaluating and validating new AI capabilities to improve control, transparency, and reporting for large-scale advertisers
Analytics & Reporting
- Build reporting and decision support with Analytics, such as:
- Partnering with data engineering to design dashboards tracking adoption and performance of [AI-powered search features] and related tests
- Querying large datasets using SQL and analyzing with Python to validate insights
- Monitoring changes in AI-driven behavior over time
Documentation & Cross-Functional Alignment
- Write clear, concise documentation including:
- Briefs, test plans, experiment read-outs, operating guidelines, and FAQs
- Translate complex AI behavior into understandable content for non-experts
- Lead recurring forums and working sessions with SEM, SEO, Product & Tech, Analytics, and external partners to:
- Align on roadmap, status, and decisions
Championing AI-Assisted Workflows
- Experiment with LLMs and AI agents to automate repetitive work, such as:
- Content audits
- Clustering
- Pattern detection
- Test ideation
- Share best practices and help the team adopt AI responsibly and effectively
Requirements
Experience & Skills
- Extensive experience in SEO (technical and/or content):
- Expertise in title tags, meta descriptions, schema, internal linking, and search engine evaluation of landing pages
- Comfortable collaborating on continuous testing and optimization with product and engineering teams
- SEM curiosity (preferred) (experience not required, passion for AI-powered search features encouraged)
- Familiarity with keywords, match types, Quality Score, landing page experience, bidding
- Product-minded, data-driven individual contributor (IC) at manager-level:
- Background as a product-adjacent PM, growth/marketing PM, or similar role operating with multi-stakeholder scope
- Strong analytical skills — fluent in SQL and other data tools
- Proven ability to design experiments and drive data-informed decisions
- Strong inter-personal communication and documentation skills:
- Ability to translate technical/AI concepts into plain language for engineers, marketers, and leadership
- Demonstrated written communication and inclination to create reliable documentation
- AI/automation enthusiast with:
- Hands-on generative AI tool experience
- Strong interest in scaling workflows via automation
Get help with your application
Your very own career expert that helps elevate your application to the next level.
Commitment to Inclusion
- If you have a disability or require accommodations during the recruiting process, please visit Expedia’s accommodation portal for assistance.
About Expedia Group
Expedia Group includes:
- Three flagship consumer brands: Expedia, Hotels.com, and Vrbo
- A leading B2B travel business
- Travel advertising offerings
We help travelers explore the world with confidence and ease.
Note: Expedia Group jobs are only posted exclusively through https://careers.expediagroup.com/. Protect your information: Always verify the hiring priority using the @expediagroup.com email domain.
Expedia Group is equal-opportunity, with commitment to diversity. Qualified candidates receive unbiased consideration.
“It took my CV and asked me questions relevant to understanding what kind of jobs to suggest for me. Suggestions were almost perfect. Jobs were exactly what I’ve been looking for.”
Jessica, London
Skills
Location