How your CV stacks up
Upload your CV to see how well it fits this job role
?%
About WPP Media
WPP is the trusted growth partner for the world’s leading brands. With exceptional talent, trusted data and intelligence, and world-class partnerships – all united by our pioneering agentic marketing platform, WPP Open – we help clients navigate change, capture opportunity, and deliver transformational growth.
WPP Media is WPP's AI-driven media operating unit, bringing together media, data, and partnerships to deliver creative personalisation at scale. Connected through WPP Open and powered by Open Intelligence, clients see exactly where, how, and why their media investment is working.
For more information, visit wppmedia.com.
1397 – Manager, Social
Wavemaker
Role Summary and Impact
Wavemaker, part of WPP, positively provokes growth for clients by reshaping consumer decision-making and experiences through media, content, and technology. Our name is both our mission and our method. We do our best work for brave brands and people who relish being challenged to go further and faster, together.
The Paid Social Account Manager is responsible for the successful delivery, optimisation, and growth of paid social campaigns across WPP Media clients. This role owns day‑to‑day client relationships, leads campaign activation, and manages junior team members while ensuring best‑in‑class performance and service.
The Account Manager plays a critical role in translating client objectives into effective paid social strategies, driving performance through platform expertise, and embedding WPP Media’s ways of working across all activity.
Key Responsibilities
Client Leadership & Account Management
Act as the day‑to‑day client contact for paid social activity, building strong and trusted relationships. Lead regular status calls, performance reviews, and campaign readouts with clear and confident communication. Translate client briefs and business objectives into effective paid social strategies and activation plans. Manage client expectations, timelines, budgets, and deliverables across all campaigns.
Reasons to use Rodeo
Start with a chat, not a search bar
Grad scheme, placement, apprenticeship? Not sure what you want yet — that's fine. Your agent talks it through with you and turns "I have no idea" into a shortlist.
It searches the market for you
Every day your agent scans the market matching roles against what actually matters to you, not just keywords on a CV.
Only hits
No noise. No "maybe this fits." Just roles with a clear explanation of why they're right — and where to focus when applying.
Paid Social Strategy & Activation
Lead the setup, activation, and ongoing optimisation of paid social campaigns across platforms such as Meta, TikTok, Snapchat, Pinterest, LinkedIn, and X. Own budget management, pacing, and optimisation strategies to ensure campaigns deliver against agreed KPIs. Develop audience, creative, and testing strategies to continuously improve performance. Apply platform best practices and governance standards across all activity.
Performance & Reporting
Oversee the production of high‑quality performance reports that clearly articulate results, insights, and recommendations. Analyse campaign data to identify trends, opportunities, and risks, and proactively act on findings. Present performance summaries and strategic recommendations to clients with confidence and clarity. Ensure accurate tracking, documentation, and financial reconciliation across accounts.
Team Management & Collaboration
Line manage, mentor, and support Account Executives and/or Senior Executives, ensuring high standards of delivery. Delegate effectively while maintaining oversight of campaign quality and performance. Work closely with planning, creative, data, and analytics teams to deliver integrated solutions. Contribute to knowledge sharing and best‑practice development within the Paid Social team.
Essential
Skills and Experience
Proven experience managing paid social campaigns within an agency or performance marketing environment. Hands‑on expertise across major paid social platforms, particularly Meta and TikTok. Strong understanding of performance metrics, optimisation levers, and testing frameworks. Excellent client communication and stakeholder management skills. Ability to manage multiple workstreams, deadlines, and budgets effectively.
Desirable
Experience line‑managing or mentoring junior team members. Platform certifications (Meta, TikTok, etc.). Experience working with large or complex client accounts.
Get help with your application
Your very own career expert that helps elevate your application to the next level.
Life At WPP Media & Benefits
Our passion for shaping the next era of media is powered by our commitment to Be Extraordinary, investing in our employees to inspire transformational creativity. We also Lead Optimistically, firmly believing in and Championing Growth and Development for every individual. This commitment allows WPP Media employees to leverage the extensive global WPP Media & WPP networks to pursue their passions, build vital professional connections, and learn at the cutting edge of marketing and advertising.
We Create an Open environment built on trust and respect, where everyone feels they belong and has opportunities to progress. This inclusive culture is fostered through a variety of employee resource groups and frequent in-office events showcasing team wins, sharing thought leadership, and celebrating holidays and milestone events. Our comprehensive benefits package reflects this commitment, including competitive medical, group retirement plans, vision, and dental insurance, significant paid time off, preferential partner discounts, and employee mental health awareness days.
WPP Media is an equal opportunity employer and considers applicants for all positions without discrimination or regard to characteristics. We believe the best work happens when we're together, fostering creativity, collaboration, and connection in this open and supportive environment. That's why we’ve adopted a hybrid approach, with teams in the office around four days a week. If you require accommodations or flexibility, please discuss this with the hiring team during the interview process.
Please read our Privacy Notice (https://www.wppmedia.com/pages/privacy-policy) for more information on how we process the information you provide.
While we appreciate all applications received, only those candidates selected for an interview will be contacted.
Please read our Privacy Notice for more information on how we process the information you provide.
“It took my CV and asked me questions relevant to understanding what kind of jobs to suggest for me. Suggestions were almost perfect. Jobs were exactly what I’ve been looking for.”
Jessica, London
Skills
Location