Heriot-Watt University
Market Insight Manager
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Description
Role: Market Insight Manager
Grade and Salary: Grade 7: £37,694 - £47,389 per annum
FTE and working pattern: Full-time (35 hours per week) open-ended.
Holiday Entitlement: 33 days annual leave plus 9 buildings closed days (and Christmas Eve when it falls on a weekday). Use our total rewards calculator: https://www.hw.ac.uk/about/work/total-rewards-calculator.htm to see the value of benefits provided by Heriot-Watt University.
Purpose of Role
Reporting to the Head of Market Research & Analysis, this role involves planning and carrying out market insight activities including focus groups and surveys, making the most of the data these produce, in addition to conducting desk based research into student trends across subjects and countries which will inform growth in student recruitment in line with our Strategy 2035 ambitions.
Key Duties & Responsibilities
From conducting primary and secondary research to preparing business cases, we’re looking for a passionate and creative market researcher, able to deliver the following:
- Lead market research and insight generation for various projects such as programme development, demand analysis (student, industry, market), student journey.
- Manage the end-to-end programme development lifecycle, from initial proposal through PMB governance to launch, delivering clear reporting for senior stakeholders.
- Drive portfolio performance through significant contributions to the annual Portfolio Review, synthesising data into actionable insights and KPIs.
- Design and deliver qualitative and quantitative research (including student and stakeholder engagement), leading initiatives such as the Student Insight Community.
- Produce high-quality insight reports and analysis to support recruitment, marketing, and strategic decision-making, including global surveys and school- or discipline-level reports.
- Lead and coordinate market insight projects and data resources across the institution, ensuring high standards, effective use of subscriptions, and alignment with strategic priorities.
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Essential & Desirable Criteria
Essential
- Educated to at least SCQF level 7 or similar or equivalent practical experience in the workplace
- Significant research experience; from designing research projects, including methodologies to gathering, analysing and presenting large amounts of information from multiple sources
- Experience or familiarity with various qualitative research methods
- Competent in the use of relevant IT packages
- Analytical problem solving and report writing skills.
- Experience presenting research findings to stakeholders
- Strong interpersonal skills
- Ability to work quickly, flexibly and accurately in a dynamic, changing and pressured environment
- Demonstrates a professional proactive approach
Desirable
- Experience of conducting qualitative research
- Experience of Higher Education sector
- Data analysis capabilities
- Experience of relationship building with senior stakeholders
How To Apply
Applications can be submitted up to 11:55pm (UK time) on Sunday 26th July.
Please submit your CV & covering letter via the Heriot-Watt on-line recruitment.
We welcome and will consider flexible working patterns e.g.; part-time working and job share options.
Heriot-Watt University is committed to securing equality of opportunity in employment and to the creation of an environment in which individuals are selected, trained, promoted, appraised, and otherwise treated on the sole basis of their relevant merits and abilities. Equality and diversity are all about maximising potential and creating a culture of inclusion for all.
Heriot-Watt University values diversity across our university community and welcomes applications from all sectors of society, particularly from underrepresented groups. For more information, please see our website https://www.hw.ac.uk/uk/services/equality-diversity.htm and also our award-winning work in Disability Inclusive Science Careers https://disc.hw.ac.uk/.
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Use our total rewards calculator: https://www.hw.ac.uk/about/work/total-rewards-calculator.htm to see the value of benefits provided by Heriot-Watt University.
About Our Team
The Marketing, Student Recruitment, Admissions and Communications (MRAC) Group is at the heart of attracting, engaging and delivering exceptional student and stakeholder experiences. From award-winning marketing campaigns to local and global student recruitment initiatives, and communications that put Heriot-Watt on the global stage, our Group delivers professional services that support the University’s strategic ambitions.
About Heriot-Watt University
At Heriot-Watt we are passionate about our values and look to them to connect our people globally and to help us collaborate and celebrate our success through working together. Our research programmes can deliver real world impact which is achieved through the diversity of our international community and the recognition of creative talent that connects our global team.
Our flourishing community will give you the freedom to challenge and to bring your enterprising mind and to help our partners with solutions that can be applied now and in the future. Join us and Heriot Watt will provide you with a platform to thrive and work in a way that also helps you live your life in balance with well-being and inclusiveness at the heart of our global community.
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