Rocket SaaS
Marketing Account Director
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Marketing Account Director
Salary: £60,000 - £70,000 + bonuses (Avg. £5,000 - £10,000) Location: Hybrid (London Waterloo base) / Remote (outside London)
About Us
Rocket SaaS is a fast-growing marketing agency specialising in outsourced marketing for SaaS companies. Our services include marketing strategy, content, ads, lead magnets, and website conversions.
We’re a small business of 40+ employees, based across London, Europe, and South Africa. Our team is ambitious, creative, and passionate about modern demand-generation marketing campaigns.
The Role
We’re seeking a Marketing Account Director with expertise in SaaS-specific strategies, focusing on content and ads, to help our clients scale their growth.
You will:
- Develop and oversee comprehensive marketing strategies for SaaS clients struggling with lead generation (lead gen) and go-to-market (GTM).
- Ideate and execute multi-layered plans, including:
- Market research & competitor analysis
- Defining Ideal Customer Profiles (ICP)
- Targeting & audience segmentation strategies
- Content pillar development
- Retargeting ad funnels via:
- Google Ads
- LinkedIn Ads (with expertise in crafting high-converting LinkedIn ad copy & briefs)
- Meta Ads
- Collaborating with:
- Marketing Exec
- Ads Manager
- Designer
- Developer
- Content Expert
- Designing lead magnet campaigns & website/landing page optimisations
- Balance hands-on work with team management (in-house & external resources, including content creators, designers, and developers).
- Conduct regular internal & client meetings.
- Report directly to the Director of Marketing.
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Key Responsibilities
✅ Develop strategic marketing plans for high-growth SaaS clients. ✅ Define, test & refine content & ad strategies to drive conversions. ✅ Lead cross-functional teams to execute campaigns. ✅ Optimise lead gen and GTM strategies based on data. ✅ Reporting & performance analysis.
Requirements & Qualifications
Must demonstrate expertise in:
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- SaaS/Tech marketing (agency or client-side experience preferred).
- Minimum 3 years of marketing experience (with a proven track record).
- LinkedIn Ad campaign management (successful executions).
- Content marketing (experience in high-impact campaigns).
- Sharp strategic & creative thinking.
- Excellent communication & project management skills.
- Data attribution & analytics knowledge for performance-driven decisions.
- Effective multitasking in fast-paced environments.
Benefits
🔹 Flexible Hybrid Work (London Waterloo base) / Fully Remote (outside London). 🔹 Stunning workspace: London WeWork office with monthly team quiz & cash prizes. 🔹 Work perks: Free tea, coffee & beer. 🔹 Quarterly bonuses based on client success. 🔹 Quarterly staff parties & networking events. 🔹 Career growth opportunities (company on a scale mission).
The right candidate will thrive at Rocket SaaS, applying creativity and data insight to drive SaaS growth.
“It took my CV and asked me questions relevant to understanding what kind of jobs to suggest for me. Suggestions were almost perfect. Jobs were exactly what I’ve been looking for.”
Jessica, London
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