Portman Finance Group
Marketing Analyst
How your CV stacks up
Upload your CV to see how well it fits this job role
?%
Marketing Analyst
Data & Campaign Analytics Manager
About the Role
The Data & Campaign Analytics Manager is responsible for providing the marketing team and wider business with the data-driven insights and recommendations needed to enhance campaign performance through analysis, segmentation, research, and profiling.
Key objectives include:
- Systematic reporting of campaign trends to identify revenue growth opportunities.
- Customer segmentation to enable personalised messaging and improved conversion.
- Data-informed research to refine messaging accuracy and targeting.
Key Responsibilities
Campaign Analysis
- Gather and analyse data from across marketing channels (email, social media, direct mail, advertising) to measure ROI per campaign and channel.
- Design and implement KPIs and measurability into future campaigns.
- Generate insightful reports with actionable recommendations to improve performance.
- Replace ad-hoc analysis with systematic reporting, trend tracking, and opportunity exploitation.
Segmentation & Targeting
- Develop customer segmentations based on behavioural or demographic patterns to identify scalable sales opportunities.
- Collaborate with the tech team to integrate validated segmentations into Zoho CRM.
- Create and manage contact lists for email and direct mail campaigns.
- Provide expertise on digital advertising targeting strategies.
- Investigate trends and propose improved segmentation strategies.
Reasons to use Rodeo
Start with a chat, not a search bar
Grad scheme, placement, apprenticeship? Not sure what you want yet — that's fine. Your agent talks it through with you and turns "I have no idea" into a shortlist.
It searches the market for you
Every day your agent scans the market matching roles against what actually matters to you, not just keywords on a CV.
Only hits
No noise. No "maybe this fits." Just roles with a clear explanation of why they're right — and where to focus when applying.
Research & Insights
- Research competitors’ strategies, lender offerings, and customer behaviours.
- Conduct customer profiling to tailor messaging and refine market positioning.
- Generate go-to-market recommendations based on segmented insights.
Technical Tools
- Primary platforms: Zoho CRM, Zoho Analytics, Excel.
- Expertise in extracting, analysing, and visualising data.
Requirements
Essential
- 5+ years of experience in a data-driven marketing or analytics role (relevant to commercial- or B2B-focus).
- Strong Excel skills, with proven ability to work with analytical tools and advanced functions.
- Exceptional capacity to interpret data, spot trends, and deliver actionable recommendations beyond raw reporting.
- Experience in test-and-learn A/B testing across multi-channel campaigns.
Ideal Candidate
- Thrives in a fast-paced environment while delivering high-quality work.
- Proactively challenges assumptions and drives innovation.
- Comfortable collaborating across teams and escalating solutions where needed.
- Open communication skills paired with a curious, problem-solving mindset.
Get help with your application
Your very own career expert that helps elevate your application to the next level.
Benefits
- Competitive salary + annual performance bonus.
- Modern, high-spec office with vibrant workspace.
- Enhanced annual leave, increasing with tenure.
- Salary-sacrifice pension scheme.
- Quarterly staff events and dynamic company culture.
Company Overview
Portman Finance Group provides UK SMEs with a comprehensive suite of finance solutions via its own lending and a panel of 40+ partner providers.
- Delivered over £1 billion in funding to +15,000 businesses.
- Specialises in scale funding, equipment finance, asset leasing, equity release, and term lending.
- Financial flexibility for businesses of all sizes, including SMEs and enterprises.
Criminal and credit checks are a standard part of the recruitment process.
Note: Job descriptions are purpose-built for Portman Finance Group, the industry-leading broker-lender in the UK.
“It took my CV and asked me questions relevant to understanding what kind of jobs to suggest for me. Suggestions were almost perfect. Jobs were exactly what I’ve been looking for.”
Jessica, London
Skills