Method Resourcing
Marketing Analytics Engineer
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Marketing Data Analytics Engineer
West London (Hybrid – 3 days per week onsite)
Salary: Up to £72,000 + 10% Bonus
Method Resourcing are partnering with a major international business undergoing a significant shift in how marketing performance is understood, measured, and acted upon. As digital channels continue to expand in complexity, the organisation is investing in a dedicated capability to unify fragmented data, strengthen measurement accuracy, and enable faster, evidence-based decision making.
This is a highly visible role sitting at the centre of marketing, technology, and data teams, with responsibility for building the foundations that will power global marketing effectiveness.
The Opportunity
This is a foundational role responsible for designing and operating the systems that underpin marketing measurement across all digital channels.
Rather than focusing on reporting alone, you will build the infrastructure that defines how marketing data is captured, structured, validated, and activated. This includes designing measurement frameworks, integrating cross-platform datasets, and ensuring marketing performance can be trusted at scale.
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You will act as the key technical owner for marketing data flows and will work across engineering, analytics, and marketing teams to improve data reliability, consistency, and usability.
Key Responsibilities
- Design and implement end-to-end marketing measurement frameworks across digital channels
- Define how marketing events, conversions, and user interactions are captured and structured
- Build and maintain data pipelines connecting marketing platforms with enterprise data environments
- Develop robust data models that enable consistent reporting and performance analysis
- Ensure data integrity through validation, monitoring, and quality assurance processes
- Support integration of marketing, CRM, and enterprise datasets into a unified analytics layer
- Enable reporting and insight delivery through scalable BI solutions
- Contribute to experimentation, attribution modelling, and marketing effectiveness analysis
- Own governance standards for marketing data, including compliance and consent requirements
- Act as escalation point for complex data issues across marketing and analytics teams
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Required Experience
- Strong background in analytics engineering, marketing measurement, or data engineering
- Hands-on experience with SQL and structured data modelling
- Experience working with digital measurement platforms (e.g. GA4 or equivalent)
- Familiarity with tagging, event design, or digital tracking frameworks
- Experience integrating data from multiple sources into a central analytics environment
- Ability to work with Python or similar scripting languages for data processing or automation
- Experience delivering dashboards or structured reporting outputs
- Strong stakeholder management and ability to translate technical concepts
Desirable Experience
- Experience with cloud data platforms (e.g. BigQuery, Databricks or similar)
- Exposure to CRM or enterprise data systems (e.g. Salesforce)
- Understanding of digital advertising ecosystems and measurement frameworks
- Experience with experimentation, incrementality testing, or marketing effectiveness
- Awareness of data privacy, consent, and governance frameworks
(No visa sponsorship available)
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