DIGITAL & CRM:

• Digital and e-commerce marketing sits within scope, with natural cross-departmental collaboration across social, affiliate/influencer, paid, SEO, newsletters, website updates for seasonal releases and coordination on seasonal assets.
• To note - the role does not line-manage the Head of E-commerce; the overlap between marketing and e-commerce will be assessed with the Commercial Director and in coordination with the Head of E-commerce as part of the engagement.

BUDGET MANAGEMENT & REPORTING:

• Own the annual Marketing & Communications budget, ensuring investment is aligned with strategic priorities and commercial objectives across Marketing, PR and Creative.
• Responsible for annual budget planning, forecasting, supplier negotiations and ongoing budget management, ensuring resources are allocated effectively while delivering maximum return on investment.
• Monitor and report on departmental KPIs, analysing marketing performance, PR effectiveness, creative operations, budget utilisation and commercial outcomes to inform future strategy and continuous improvement.

LEADERSHIP & DEPARTMENT MANAGEMENT:

• Lead, mentor and develop the Marketing, PR and Creative teams, fostering a collaborative, high-performing culture with clear ownership and accountability.
• Establish robust planning, governance and reporting frameworks that improve operational efficiency and enable effective cross-functional collaboration.
• Continuously review departmental structures, systems and ways of working, ensuring the function remains scalable, commercially focused and aligned with business objectives.
• Champion innovation, continuous improvement and the adoption of new technologies, including AI, across the department.

MANDATE:

• Define and deliver the global Marketing & Communications strategy.
• Lead and develop the Marketing, PR and Creative teams.
• Drive integrated marketing campaigns that strengthen both brand equity and commercial performance.
• Oversee brand, retail, wholesale, digital, CRM and communications strategy.
• Own the annual Marketing & Communications budget and departmental KPIs.
• Establish best-in-class planning, governance and reporting processes.
• Build strong cross-functional relationships across Design, Retail, Wholesale and E-commerce.
• Oversee agency, supplier and partner relationships.
• Identify opportunities for innovation, operational efficiencies and continuous improvement.
• Support the Founder and Executive Team in delivering the long-term growth strategy for the brand.

SKILLS & EXPERIENCE:

• Extensive senior leadership experience within a luxury fashion, luxury lifestyle or premium consumer brand.
• Proven experience leading integrated Marketing, PR and Creative teams.
• Demonstrable success developing and delivering global brand and commercial marketing strategies.
• Strong understanding of luxury retail, wholesale, digital marketing, CRM and customer experience.
• Significant experience managing substantial marketing budgets, forecasting and departmental planning.
• Proven success delivering Fashion Week campaigns, international brand activations and global product launches.
• Strong commercial acumen, balancing brand building with measurable business performance.
• Experience managing PR agencies, creative partners and external suppliers.
• Exceptional stakeholder management skills, with experience working closely with founders, Creative Directors and executive leadership teams.
• Proven ability to build, mentor and develop high-performing teams.
• Experience implementing governance, reporting frameworks and operational processes that improve organisational effectiveness.
• Forward-thinking with a strong understanding of AI and emerging technologies, and their application across marketing, communications and creative operations.

Please apply with a covering letter highlighting your suitability to the role, confirmation of your right to work in the UK without restriction and sponsorship, your notice period and your salary expectations.

Please note that we anticipate a high volume of applications and so if you do not hear back from us within 2 weeks of applying, unfortunately you have not been successful.