ERA (Educational Recording Agency)
Marketing and Communications Executive
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Part time: 3 days per week (hybrid working) Salary Range: £40k - £45k p.a (FTE) Reports to: Head of Marketing and Partnerships
About ERA The Educational Recording Agency (ERA) is a copyright licensing agency facilitating the use of TV and radio recordings in education. Our members include the BBC, ITV and Channel 4. ERA supports teachers and lecturers by making it easy for schools, colleges and universities to harness the power of audio-visual broadcast material for non-commercial educational purposes.
Our growth strategy involves producing curated programmes of high-quality education resources that showcase this rich material for teachers and lecturers by themes and subjects. Our resources are free to ERA licensed institutions. Since 95%+ of all UK education institutions already hold an ERA Licence, the primary purpose of our marketing activities is to raise awareness of and trust in ERA. We are small, friendly team and offer a good range of staff benefits. These include FORA membership with free access to gyms and fitness classes at FORA sites across London, regular brunch/lunch events, participation in Cycle to Work Scheme and income protection and life assurance cover (after probation period). Job overview
As a Marketing and Communications Executive, you’ll support the Head of Marketing and Partnerships to plan and execute ERA’s marketing, communications and engagement activities, focusing on use of ERA’s communication channels (social media, newsletters, email marketing and webinars) to reach new audiences and to deepen engagement with existing users. The job is offered on a part time basis - 3 days per week, with 2 days per week in the Waterloo office (usually Tuesday and Thursday.) Responsibilities and duties
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Plan, deliver and iterate on the marketing newsletter plan, adopting a test and learn approach and focusing on improving email health and open rates. Manage the monthly marketing newsletters for primary and secondary on Mailchimp. Subject specific newsletters for secondary (English, RE, geography, social sciences and history) on Mailchimp.
Manage social media channels for ERA and The Natural Curriculum Support Head of Marketing to create content plan for social media Schedule posts via Sendible (scheduling tool) in line with agreed content plan Monitor and respond on social platforms for ERA and Natural Curriculum Participating in relevant groups and discussions to build brand awareness for ERA Create basic visual assets for the newsletter and social media
Help develop a webinar programme to attract new audiences and drive engagement with existing users. Support Head of Marketing to develop the strategy and webinar programme to serve organisational objectives Manage the set up and delivery of webinars Identify and engage with members of the ERA community to be part of our webinars and share best practice and use cases Host webinars, ensuring delivery of ERA key messaging and the professional running of sessions. Run basic demo/training webinars for new users
Essential skills and experience
Excellent understanding of the education landscape in the UK Strong communication and copywriting skills Digitally savvy with experience using social media, website management software, newsletter management software and collaboration tools. Experience setting up and delivering webinars Ability to multi-task priorities and handle different projects efficiently Ability to work both independently and as a team member Fluent in English with strong spelling and grammar Flexible, enthusiastic and proactive approach to work
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Desirable skills and experience
Classroom teaching experience Prior experience with delivering training and professional development Experience in using email marketing platforms and social media planning and scheduling tools effectively
Personal characteristics
You will be a stickler for detail, have high editorial standards, a creative outlook, and a desire to make a positive impact in the educational world for ERA. You will also have the curiosity to seek out and deliver new opportunities for ERA. We’d love someone who will really take initiative to help us grow.
Confident and pro-active Creative and curious Good eye for detail and quality control Positive attitude
Application:
By email with CV and covering letter please, addressed to Penny Othen, Head of Marketing and Partnerships - pothen@era.org.uk
We value genuine, human expression in our recruitment process. We kindly ask that all application materials be created by you personally, without the use of AI tools. This helps us get to know your authentic voice, experiences, and perspective.
Closing date Monday 13th July, with interviews taking place between 29th July and 6th August. Suitable candidates who apply before the deadline may be offered early interview slots from 1st July.
More information about ERA is available on the ERA website www.era.org.uk
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