Russell Tobin
Marketing and Loyalty Manager
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Marketing & Loyalty Manager (Grocery & Retail Consumer Growth)
This is a strategic Marketing & Loyalty Manager position focused on driving customer acquisition, engagement, and retention for the rapidly growing Grocery & Retail business. The role combines marketing strategy, CRM, loyalty programmes, commercial partnerships, and cross-functional leadership to deliver high-impact consumer growth initiatives.
Key Responsibilities
- Develop and execute integrated marketing strategies aligned with Grocery & Retail growth objectives.
- Own CRM and owned marketing channels, including Email, Push Notifications, and in-app messaging.
- Lead go-to-market (GTM) strategies for new merchant launches and major commercial initiatives.
- Drive loyalty programmes, including activations and merchant loyalty initiatives.
- Partner with Performance Marketing to optimise campaign effectiveness and marketing investment.
- Identify opportunities for merchant-funded and CPG (Consumer Packaged Goods) marketing partnerships.
- Use customer insights and data to improve customer experience and marketing strategy.
- Collaborate with Commercial, Product, CRM, Brand Marketing, Ads, and Consumer Growth teams.
- Support and mentor a Merchandising Associate on campaign execution.
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Required Experience
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- Strong background in Marketing, Consumer Growth, CRM, Loyalty, Strategy, or Commercial Operations.
- Experience leading complex, cross-functional marketing initiatives.
- Proven ability to develop marketing strategies and execute end-to-end campaigns.
- Strong stakeholder management with senior business leaders.
- Excellent project management and organisational skills.
- Data-driven mindset with experience using analytics to guide decisions.
- Outstanding communication and influencing skills.
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