Redditch United Football Club
Marketing and Media Manager
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Organisation: Redditch United Football Club
Location: The Valley Stadium, Redditch, B97 4AU
Hours: 42 hours
Salary: Competitive
Reports to: Managing Director and Club Chairman
About Redditch United Football Club
Redditch United Football Club is an ambitious community-focused organisation with football at its heart. The club operates across a wide range of areas including first team football, education, community engagement, venue hire, hospitality, events, commercial partnerships, and initiatives that deliver positive social impact.
The club is seeking an ambitious, creative, and commercially-minded Marketing and Media Manager to lead the promotion and growth of the organisation across all areas of its operation.
The Role
This is not a traditional football club media role focused solely on promoting fixtures and producing social media content. The successful candidate will be responsible for developing and delivering a marketing strategy that supports the growth of the entire football club business.
The role will focus on increasing awareness, engagement, participation, and commercial opportunities across all areas of the organisation, including increasing matchday attendances, promoting event spaces, supporting education programmes, showcasing community impact, and strengthening relationships with supporters, partners, and local stakeholders.
The club already benefits from a committed team of volunteer media staff, including photographers, videographers, designers, commentators, and content contributors. The Marketing and Media Manager will provide leadership, direction, and strategy to maximise the impact of this team, ensuring that content and communications are aligned with the club’s wider objectives.
Alongside the strategic responsibility, the role will include hands-on content creation, producing engaging marketing materials, written content, photography, video, and digital communications where required.
Key Responsibilities
Marketing Strategy and Growth
- Develop and deliver a comprehensive marketing strategy for Redditch United Football Club.
- Create clear marketing plans that support growth across all areas of the club’s operation.
- Identify opportunities to increase audiences, engagement, participation, and revenue.
- Develop campaigns to support:
- Matchday attendance growth
- Venue hire and event bookings
- Hospitality opportunities
- Education programme recruitment
- Community initiatives
- Commercial partnerships and sponsorship opportunities
- Establish measurable objectives and regularly report on marketing performance and outcomes.
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Content Creation and Media
- Create engaging content across the club’s digital channels, including social media, website, email communications, video, photography, and written features.
- Develop campaigns that tell the story of Redditch United both on and off the pitch.
- Produce promotional materials that support commercial, community, and football objectives.
- Work with the volunteer media team to plan and coordinate content output.
- Ensure all content reflects the club’s values, identity, and ambitions.
- Identify opportunities to improve the quality, consistency, and reach of the club’s communications.
Digital Marketing and Communications
- Manage and develop the club’s digital presence across relevant platforms.
- Plan and coordinate social media activity to maximise engagement and reach.
- Support the development of email marketing, digital campaigns, and promotional activity.
- Monitor analytics and audience behaviour to improve marketing effectiveness.
- Use data to demonstrate the impact of marketing activity.
Commercial and Community Development
- Work closely with club departments to understand their objectives and develop marketing solutions.
- Support the promotion of the club’s facilities, events, education programmes, and community activities.
- Assist in creating marketing opportunities for commercial partners and sponsors.
- Develop relationships with local media, organisations, and community stakeholders.
- Support major events and campaigns from planning through to delivery.
Measures of Success
Success in this role will be demonstrated through measurable growth and impact, including:
- Increased average matchday attendances.
- Increased enquiries and bookings for venue hire and events.
- Growth in education programme participation.
- Increased engagement with community initiatives.
- Growth in digital audiences and online engagement.
- Improved visibility and value delivered for commercial partners.
- Successful marketing campaigns supported by clear performance data.
- Consistent delivery of high-quality content that strengthens the Redditch United brand.
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Person Specification
Essential Skills and Experience
- Experience developing and delivering successful marketing strategies.
- Strong understanding of digital marketing and social media.
- Experience creating engaging content across multiple platforms.
- Excellent written and verbal communication skills.
- Ability to manage multiple projects and competing priorities.
- Strong organisational and planning skills.
- Commercial awareness and a results-focused approach.
- Ability to analyse performance data and report meaningful outcomes.
- Creative thinking combined with practical delivery skills.
- Ability to lead, motivate, and coordinate volunteer teams.
Desirable Skills and Experience
- Experience within football, sport, hospitality, education, community organisations, or the charity sector.
- Knowledge of CRM systems and email marketing platforms.
- Skills in photography, videography, graphic design, or content production.
- Experience managing websites and digital platforms.
- Understanding of sponsorship activation and commercial partnerships.
- Understanding of social media advertising platforms, paid digital campaigns, and pay-per-click (PPC) advertising, including the ability to interpret campaign performance and identify growth opportunities.
What We Are Looking For
We are looking for someone who understands that Redditch United is more than a football club.
This is an opportunity for someone to help shape the future marketing direction of an ambitious organisation with a strong community identity. The successful candidate will be someone who enjoys building brands, growing audiences, creating opportunities, and delivering measurable results.
Whether promoting a Saturday fixture, increasing event bookings, supporting an education programme, attracting new partners, creating engaging content, or showcasing the club’s positive community impact, this role will play a key part in helping Redditch United grow.
This is a role where success will not be measured by the number of posts created, but by the tangible difference that effective marketing delivers across the entire organisation.
How to Apply
Email your CV and a covering letter, with possible examples of previous work, to Managing Director Iain Wain via iain.wain@redditchunited.co.uk.
If you have any questions, please give Iain a call on 07496 595 262.
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