Marketing Apprentice

The Marketing Apprentice will support the planning, creation, delivery and review of marketing activity across both Educamps and UKG.

Requirements

• GCSE in English (grade 4/C +)
• GCSE in Maths (grade 4/C +)
• Communication skills
• IT skills
• Attention to detail
• Organisation skills
• Customer care skills
• Problem solving skills
• Presentation skills
• Analytical skills
• Logical
• Team working
• Creative
• Initiative
• Motivated
• Can do attitude
• Passion for marketing
• Google Analytics
• Creative Cloud
• Content creation
• Interested in using AI
• Interested in marketing, content creation and digital media
• Creative and willing to share ideas
• Organised and able to manage tasks
• A good written communicator
• Comfortable using digital tools
• Willing to learn and take feedback
• Able to work as part of a team
• Reliable and professional
• Interested in using AI responsibly as part of marketing activity
• Experience creating social media content (Desirable)
• Experience editing short videos (Desirable)
• Experience using Canva or similar design tools (Desirable)
• Experience writing blogs, captions or newsletters (Desirable)
• Experience managing social media accounts (Desirable)
• Experience working on school, college or personal creative projects (Desirable)
• An interest in education, childcare, adventure activities, travel or language learning (Desirable)

Responsibilities

• Support marketing planning meetings and contribute ideas for future campaigns
• Help create campaign timelines, task lists and content calendars
• Support seasonal marketing campaigns for holiday clubs, residential camps, language courses and other programmes
• Help coordinate marketing activity across social media, email, website, print and other channels
• Support the review of campaign performance and outcomes
• Help source, create and edit marketing content for social media, blogs, websites, email newsletters, flyers, posters, brochures and other campaign materials
• Create or support reels, stories, short-form video content, graphics and visual assets
• Work closely with colleagues to ensure content is accurate, engaging, on-brand and suitable for the intended audience
• Support the publishing and scheduling of content across platforms such as Facebook, Instagram and LinkedIn
• Maintain and support content calendars
• Monitor comments, messages and engagement, and pass enquiries to the correct team member where appropriate
• Review social media performance and research relevant trends and content ideas
• Update website pages, upload blogs and images, and check website content for accuracy
• Support Mailchimp email campaigns, newsletters and campaign emails
• Help maintain email lists and check links, formatting and branding before campaigns are sent
• Review social media insights, website analytics and campaign performance data
• Track enquiries, leads and bookings where relevant
• Help prepare campaign performance summaries for the marketing and management team
• Use data to suggest content and campaign improvements and support customer journey research
• Help maintain accurate contact lists, enquiry records and email databases
• Use spreadsheets or CRM-style systems to organise marketing information
• Help segment audiences for campaigns and ensure data is handled carefully in line with company procedures
• Catalogue photos, videos, logos, graphics, templates and other marketing assets
• Store digital assets in an organised way so the team can find and reuse materials easily
• Help maintain printed marketing materials and support consistency across Educamps and UKG branding
• Use AI tools responsibly to support content ideas, campaign planning, marketing copy, research and content adaptation
• Understand and apply ethical AI use, GDPR and brand safety considerations
• Ensure all AI-supported work is reviewed by the marketing team before being published or used externally