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Marketing Apprentice

Doncaster
£15.6k/yr
Posted 29 days ago

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Marketing Apprentice

Are you passionate about social media, content creation, branding, and digital communication? If you’re excited by creative campaigns and digital storytelling, this Multi-Channel Marketer Apprentice role is an excellent opportunity to start your career in marketing.

As a Multi-Channel Marketer Apprentice, you’ll support marketing activity across a range of channels. You will help plan, create, and deliver content while developing a strong understanding of how modern marketing campaigns are structured.

Requirements

  • Relevant qualifications and industry experience are a plus, and the apprenticeship can be adjusted to reflect existing knowledge.

Responsibilities

  • Creating digital content for social media, websites, email campaigns, and promotional materials
  • Supporting the delivery of marketing campaigns across multiple channels
  • Producing short-form video, basic graphic design, and written content
  • Assisting with social media scheduling, platform monitoring, and audience engagement
  • Helping with performance tracking, campaign reporting, and basic analytics
  • Conducting market research and reviewing industry trends
  • Updating web content, blog posts, and product information
  • Working with marketing colleagues, designers, and the wider team to support consistent brand messaging.

During your apprenticeship, you will develop a solid foundation in digital and multi-channel marketing, including:

  • Understanding multi-channel marketing principles
  • Social media management and content optimisation
  • Video production, graphic creation, and copywriting skills
  • Brand identity, tone of voice, and audience profiling
  • Marketing analytics and using insights to improve performance
  • Using tools such as scheduling platforms, content management systems, and design software
  • Professional communication and project organisation skills.

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Course content includes:

  • Developing or interpreting briefs for external or internal stakeholders and measuring delivery in-line with the specification and agreed timelines
  • Planning and coordinating marketing activity using marketing tactics to acquire and retain one or more customer segments using available resources
  • Contributing to the generation of innovative and creative approaches across video, images, and other formats, both online and offline, to support campaign development
  • Using research/survey software to gather audience insight and/or evaluation to support the project
  • Using copywriting techniques to write persuasive text/copy to meet a communications objective ensuring it is in-line with organisational brand guidelines
  • Building and implementing multi-channel campaigns across a variety of platforms, either offline or digital media
  • Proofreading marketing copy ensuring it is accurate, persuasive and is on brand
  • Using software to design and create marketing assets to meet the technical specification
  • Contributing to the research of external suppliers to support recommendations and procurement of marketing goods and services
  • Organising offline and digital assets ensuring they are co-ordinated and legally compliant
  • Using a content management system to publish text, images, and video/animated content
  • Creating and maintaining spreadsheets to support marketing activities such as project/budget planning and organisation of marketing assets
  • Using technology and software packages to support day-to-day activities, e.g., stakeholder communications, development of briefs, data analysis, report writing, presentations and project management
  • Identifying and using data and technologies to achieve marketing objectives
  • Monitoring and amending campaigns to meet budget requirements including time and monetary costs
  • Reviewing campaigns regularly to ensure effectiveness, to optimise the results
  • Measuring and evaluating campaign delivery to identify areas for improvement
  • Using data analysis tools to record, interpret and analyse customer or campaign data

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Benefits

  • The successful candidate may be chosen to have a full-time role after completing their apprenticeship.

About Apprenticeship Providers

Our Digital Marketing, IT Infrastructure, Content Creation, and Data Analytics apprenticeships are designed in collaboration with employers. We combine expert teaching and learning with real-world experience to equip our apprentices with the skills, knowledge, attitudes and behaviours for a successful career.

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Skills

Social media
Content creation
Branding
Digital communication
Creative campaigns
Digital storytelling
Multi-channel marketing
Video production
Graphic design
Copywriting
Social media scheduling
Platform monitoring
Audience engagement
Performance tracking
Campaign reporting
Analytics
Market research
Industry trends
Web content updating
Blog post writing
Product information updating
Brand messaging
Marketing principles
Content optimisation
Brand identity
Tone of voice
Audience profiling
Marketing analytics
Scheduling platforms
Content management systems
Design software
Communication
Attention to detail
Organisation
Initiative