Marketing Apprentice

A fantastic new role for a keen individual who has an interest in IT and wants to start their career in Marketing. This role is ideal for someone who is creative, keen and driven and someone who isn't afraid to get stuck in and bring their own ideas to the table.

Most of your apprenticeship is spent working. You’ll learn on the job by getting hands-on experience.

Responsibilities

• Putting together and scheduling out campaigns.
• Research the latest website page layout and design trends.
• Put together social media posts for the company.
• Writing captions for posts.
• Produce short videos (shorts) for TikTok and Instagram.
• Execution of social media plans and following budgets.
• Putting together ideas and posts for LinkedIn.
• Manage company interactions and set up post schedules on LinkedIn.
• Suggest ideas for long-term improvements to current marketing efforts.
• Search term tracking / customer enquiry pattern tracking.
• Help collect source material with agreed consent for use.
• Liaise with 3rd party website SEO and PPC campaign management team.
• Develop or interpret briefs for external or internal stakeholders and measure delivery in-line with the specification and agreed timelines.
• Plan and coordinate a marketing activity using marketing tactics to acquire and retain one or more customer segments using available resources.
• Contribute to the generation of innovative and creative approaches across video, images, and other formats, both online and offline, to support campaign development.
• Use research/survey software to gather audience insight and/or evaluation to support the project.
• Use copywriting techniques to write persuasive text/copy to meet a communications objective ensuring it is in-line with organisational brand guidelines.
• Build and implement multi-channel campaigns across a variety of platforms, either offline or digital media.
• Proofread marketing copy ensuring it is accurate, persuasive and is on brand.
• Use software to design and create marketing assets to meet the technical specification.
• Contribute to the research of external suppliers to support recommendations and procurement of marketing goods and services.
• Organise offline and digital assets ensuring they are co-ordinated and legally compliant.
• Use a content management system to publish text, images, and video/animated content.
• Create and maintain spreadsheets to support marketing activities such as project/budget planning and organisation of marketing assets.
• Use technology and software packages to support day to day activities, e.g., stakeholder communications, development of briefs, data analysis, report writing, presentations and project management.
• Identify and use data and technologies to achieve marketing objectives.
• Monitor and amend campaigns to meet budget requirements including time and monetary costs.
• Review campaigns regularly to ensure effectiveness, to optimise the results.
• Measure and evaluate campaign delivery to identify areas for improvement.
• Use data analysis tools to record, interpret and analyse customer or campaign data.