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Marketing Apprentice
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Marketing Apprentice
This is a fantastic opportunity to work within a very successful and award winning dog bakery with true expertise in dog treats. The apprentice will have the opportunity to work on a new digital app concept the company has developed and support marketing activities.
The successful candidate will work alongside our dynamic team providing a broad range of marketing support ensuring the company maximises growth opportunities while maintaining a high standard of communication with our existing clients and business partners. This is a varied role that requires an adaptive approach to working in a fast-paced environment.
Requirements
- GCSE in English (grade 4)
- GCSE in Mathematics (grade 4)
- Driving license preferred
- Share if you have other relevant qualifications and industry experience. The apprenticeship can be adjusted to reflect what you already know.
Responsibilities
- Implement marketing strategy
- Content creation for multiple platforms including video
- Work with the sales team to identify possible opportunities and creating campaigns
- Build, implement and monitor various marketing campaigns using email platforms like Mailchimp to drive customer engagement
- Day to day monitoring of social media accounts
- Create and manage content calendar for multiple platforms
- Support key introducers providing relevant content to maximise opportunities
- Work with local grass roots sports teams sponsored by the company
- Monitor national and industry news identifying relevant stories
- Liaise with the wider marketing team
- Website management
- Copy writing (press releases and news articles)
- Internal communications
- Print/design management
- Monitor Google Ads campaigns
- Create and monitor WhatsApp campaigns
- Occasional event planning/management
- Working with Mortgage Advice Bureau systems
- Monitor and respond to online reviews
- Reporting
- Preparing presentations
- Ad hoc tasks as required supporting other teams within the business
- General marketing support
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Course contents
- Develop or interpret briefs for external or internal stakeholders and measure delivery in-line with the specification and agreed timelines
- Plan and coordinate a marketing activity using marketing tactics to acquire and retain one or more customer segments using available resources.
- Contribute to the generation of innovative and creative approaches across video, images, and other formats, both online and offline, to support campaign development.
- Use research/survey software to gather audience insight and/or evaluation to support the project.
- Use copywriting techniques to write persuasive text/copy to meet a communications objective ensuring it is in-line with organisational brand guidelines.
- Build and implement multi-channel campaigns across a variety of platforms, either offline or digital media.
- Proofread marketing copy ensuring it is accurate, persuasive and is on brand.
- Use software to design and create marketing assets to meet the technical specification.
- Contribute to the research of external suppliers to support recommendations and procurement of marketing goods and services.
- Organise offline and digital assets ensuring they are co-ordinated and legally compliant.
- Use a content management system to publish text, images, and video/animated content.
- Create and maintain spreadsheets to support marketing activities such as project/budget planning and organisation of marketing assets.
- Use technology and software packages to support day to day activities, e.g., stakeholder communications, development of briefs, data analysis, report writing, presentations and project management.
- Identify and use data and technologies to achieve marketing objectives.
- Monitor and amend campaigns to meet budget requirements including time and monetary costs.
- Review campaigns regularly to ensure effectiveness, to optimise the results.
- Measure and evaluate campaign delivery to identify areas for improvement.
- Use data analysis tools to record, interpret and analyse customer or campaign data.
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Benefits
- Salary: Your earnings can increase over time with an apprenticeship.
- Support: Help and guidance will be provided throughout your career with us
- Training: You will receive a wealth of training via a plethora of industry recognised and renowned sources
- Development: We will give you an opportunity to grow into a professional marketer
- Progression: We will provide you with a career path in line with your desires and the guidance to achieve it
- Reward: We believe in rewarding those that succeed and achieve greatness
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