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Marketing Apprentice
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Light up your chance to develop a marketing career with an ethically driven small business
Specialising in electronics manufacturing and lighting solutions.
The chosen candidate will have an experienced mentor and buddy up with the company’s existing marketing apprentice who is close to completing their learning journey.
What you’ll do at work
- Use appropriate primary and/or secondary research methods including survey tools, keyword research tools, and desktop research to gather marketing insight or evaluation.
- Support and manage the cataloguing of offline and digital marketing materials and assets in line with marketing regulations and legislation including sustainability of hard copy and digital campaigns.
- Publish, monitor, and respond to editorial, creative, or video content via website, social media/video sharing platforms, offline platforms.
- Use the organisation’s customer relationship management system (in-house or externally sourced) to maintain accurate customer data and manage relationships in pursuit of marketing goals.
- Monitor, optimise, analyse, and evaluate marketing campaigns and channels in order to deliver on marketing objectives for the organisation and/or clients, measuring marketing delivery effectiveness.
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Day-to-day responsibilities will revolve around the tactical execution of marketing strategy, this will include:
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- Creation and scheduling of social media posts
- Listening to social activity and responding across channels
- Research tasks (for campaign-based activity)
- Use of social scheduling tools and Content Management Systems to administrate websites, including improving Search Engine Optimisation (SEO)
- Creating and planning marketing content and campaigns
- Management and reporting on performance of digital marketing channels using analytics tools
- Opportunity to initiate and create copy for omnichannel campaigns and to design email campaigns using our Customer Relationship Management system and mass mailing software
- Provide general admin support to the team as and when required
- Assist with the copywriting of blogs and news updates for publication on the website, online channels, and intranet
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