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Marketing Apprentice
The Marketing Apprentice will support the planning, creation, delivery, and review of marketing activity across both Educamps and UKG.
Most of your apprenticeship is spent working. You’ll learn on the job by getting hands-on experience.
The role will sit within the existing digital marketing team and will involve working on real marketing campaigns for the company’s education, childcare, language, guardianship, and adventure camp services. The apprentice will support both digital and offline marketing activity, helping to create content, manage campaign assets, update online platforms, monitor performance, and contribute ideas to future marketing plans.
The role is designed to give the apprentice broad, practical experience across multi-channel marketing while also supporting the requirements of the Level 3 Generative AI Marketer Apprenticeship.
Key Responsibilities
Marketing Planning and Campaign Support
- Support marketing planning meetings and contribute ideas for future campaigns
- Help create campaign timelines, task lists, and content calendars
- Support seasonal marketing campaigns for holiday clubs, residential camps, language courses, and other programmes
- Help coordinate marketing activity across social media, email, website, print, and other channels
- Support the review of campaign performance and outcomes
Content Creation
- Help source, create, and edit marketing content for social media, blogs, websites, email newsletters, flyers, posters, brochures, and other campaign materials
- Create or support reels, stories, short-form video content, graphics, and visual assets
- Work closely with colleagues to ensure content is accurate, engaging, on-brand, and suitable for the intended audience
Social Media Activity
- Support the publishing and scheduling of content across platforms such as Facebook, Instagram, and LinkedIn
- Maintain and support content calendars
- Monitor comments, messages, and engagement, and pass enquiries to the correct team member where appropriate
- Review social media performance and research relevant trends and content ideas
Website and Email Marketing
- Update website pages, upload blogs and images, and check website content for accuracy
- Support Mailchimp email campaigns, newsletters, and campaign emails
- Help maintain email lists and check links, formatting, and branding before campaigns are sent
Marketing Data and Reporting
- Review social media insights, website analytics, and campaign performance data
- Track enquiries, leads, and bookings where relevant
- Help prepare campaign performance summaries for the marketing and management team
- Use data to suggest content and campaign improvements and support customer journey research
CRM, Customer Data, and Records
- Help maintain accurate contact lists, enquiry records, and email databases
- Use spreadsheets or CRM-style systems to organise marketing information
- Help segment audiences for campaigns and ensure data is handled carefully in line with company procedures
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Digital and Offline Asset Management
- Catalogue photos, videos, logos, graphics, templates, and other marketing assets
- Store digital assets in an organised way so the team can find and reuse materials easily
- Help maintain printed marketing materials and support consistency across Educamps and UKG branding
- Use AI tools responsibly to support content ideas, campaign planning, marketing copy, research, and content adaptation
- Understand and apply ethical AI use, GDPR, and brand safety considerations
- Ensure all AI-supported work is reviewed by the marketing team before being published or used externally
Apprenticeships include time away from working for specialist training. You’ll study to gain professional knowledge and skills.
Course Contents
- Develop or interpret briefs for external or internal stakeholders and measure delivery in-line with the specification and agreed timelines
- Plan and coordinate a marketing activity using marketing tactics to acquire and retain one or more customer segments using available resources
- Contribute to the generation of innovative and creative approaches across video, images, and other formats, both online and offline, to support campaign development
- Use research/survey software to gather audience insight and/or evaluation to support the project
- Use copywriting techniques to write persuasive text/copy to meet a communications objective ensuring it is in-line with organisational brand guidelines
- Build and implement multi-channel campaigns across a variety of platforms, either offline or digital media
- Proofread marketing copy ensuring it is accurate, persuasive, and is on brand
- Use software to design and create marketing assets to meet the technical specification
- Contribute to the research of external suppliers to support recommendations and procurement of marketing goods and services
- Organise offline and digital assets ensuring they are coordinated and legally compliant
- Use a content management system to publish text, images, and video/animated content
- Create and maintain spreadsheets to support marketing activities such as project/budget planning and organisation of marketing assets
- Use technology and software packages to support day-to-day activities, e.g., stakeholder communications, development of briefs, data analysis, report writing, presentations, and project management
- Identify and use data and technologies to achieve marketing objectives
- Monitor and amend campaigns to meet budget requirements including time and monetary costs
- Review campaigns regularly to ensure effectiveness, to optimise the results
- Measure and evaluate campaign delivery to identify areas for improvement
- Use data analysis tools to record, interpret, and analyse customer or campaign data
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Level 3 Generative AI Marketer Apprenticeship Standard
You will also receive full training and support from the Leep Talent Apprenticeship Team to increase your skills.
GCSE in
- English (grade 4/C+)
- Maths (grade 4/C+)
Share if you have other relevant qualifications and industry experience. The apprenticeship can be adjusted to reflect what you already know.
Skills and Knowledge Developed in the Role
- Marketing strategy and planning
- Customer journey mapping
- Multi-channel campaign delivery
- Content creation and brand communication
- Social media, email marketing, and website content management
- Campaign analytics and customer data management
- Ethical and responsible use of AI
- Digital asset management, marketing administration, and project support
Tools and Platforms
The apprentice may gain experience using tools such as:
- Canva
- Creative Cloud
- Meta Business Suite
- Mailchimp
- WordPress or other website content management systems
- Google Analytics
- Google Drive/Dropbox
- Spreadsheets
- Video editing tools such as CapCut, Clipchamp, or similar
- AI tools to support content creation and campaign planning
Person Specification
Essential
- Interested in marketing, content creation, and digital media
- Creative and willing to share ideas
- Organised and able to manage tasks
- A good written communicator
- Comfortable using digital tools
- Willing to learn and take feedback
- Able to work as part of a team
- Reliable and professional
- Interested in using AI responsibly as part of marketing activity
Desirable
- Experience creating social media content
- Experience editing short videos
- Experience using Canva or similar design tools
- Experience writing blogs, captions, or newsletters
- Experience managing social media accounts
- Experience working on school, college, or personal creative projects
- An interest in education, childcare, adventure activities, travel, or language learning
We are Educamps Adventures, and we’re a family-run business with years of experience delivering exciting adventures and now we’re taking things to the next level.
Our residential adventure camps are designed to give young people an incredible outdoor experience. Whether it’s surfing along the South Coast, climbing high in the treetops, or exploring dramatic locations, our adventure camps are all about making new friends, learning new skills, and having the time of your life!
Your earnings can increase over time with an apprenticeship. Find out about potential future pay (opens in a new tab).
Potential full-time position for the right candidate after completion of the apprenticeship.
The contact for this apprenticeship is: LEEP TALENT LIMITED
The reference code for this apprenticeship is VAC2000042767. Closes in 17 days (Sunday 2 August 2026 at 11:59pm) Posted on 15 July 2026
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