LotusBakeries
Marketing Assistant Natural Foods UK
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Natural Foods
Natural Foods, the healthy snacking division of Lotus Bakeries and a portfolio of 5 incredible brands; BEAR, TREK, nakd., Kiddylicious and Peter’s Yard, all having their own distinct proposition and role within our business. We have great ambitions for all our brands, ensuring that as a business we deliver sustainable growth over the long-term.
We believe that taste and quality are 100% of what underpins us as brand leaders within our categories, and what pulls us apart from our competitors. All of our brands started right here in the UK, as the first market for distribution, but over the years we can now be found across the globe, our ranges have got bigger, along with us as a business.
To date we have achieved so much, but there is still plenty of room to grow further and that means we need more brilliant people, those that share an ambition for making a difference and want to join us in delivering the next chapter of growth. Fancy getting involved, then read on…
About The Role
We’re on the hunt to find our latest Marketing Team member who will take care of our consumers – the people who matter most – be it by post, email or social media.
Our consumers are the most important people to us and we are looking for someone who represents our Natural Foods brands and our values brilliantly and is able to manage the many contacts we receive each week.
In addition, this role is key for supporting the day-to-day running of the Marketing Team, whether that be organising brand collateral, identifying reactive opportunities, or getting products into the hands of the right people. This is a busy role and we are looking for a team player who will get stuck in straight away.
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Key Responsibilities:
Consumer Care
- Day-to-day management Consumer Care for Natural Foods brands.
- Responding to questions, complaints and suggestions, taking the initiative where necessary and responding in the appropriate tone of voice as well as taking appropriate action for serious complaints
- Using Zendesk and email
- Liaising with Marketing Team and QA / Legal / Ops where appropriate
- Postage/send outs to consumers
- Managing Q&A and escalations during brand promotional periods, for example, on pack promotions and partnerships
- Producing reports and/or trackers when required by the wider business to show insights into consumer questions, complaints and suggestions. Ensuring brand team are aware of any recurring complaints, questions and suggestions.
Marketing Support
- Support the Natural Foods Marketing Team if and when required. Strong understanding of the brands, what the brands stand for, and what makes our consumers tick.
- Ongoing:
- Brandbank management
- Uploading new products and managing pack updates
- Evaluating and presenting opportunities to improve how our products show up on retailer websites – optimising pack images, product descriptions etc.
- Monthly reporting on online reviews across our hero products
- Promotional coupon management
- Liaise with marketing brand teams on coupons needed for events and activations
- Includes coupon set up, briefing and liaising with design team, printing and redemption tracking
- Optimising and applying key learnings across all brands
- Couriers & product send outs
- Sample orders
- Share any other ad hoc opportunities that you recommend the Marketing Team pursue
- Liaise with agencies where required – fulfilment and branded merchandise
- Brandbank management
- Ad Hoc:
- Events, internal launches, and brand collateral
- Support the marketing team in preparation for and execution of events and internal launches
- Brand collateral and room dressing sourcing and ordering – merch, banners, etc
- Working with design team on occasion/where required on artwork for branded collateral
- Buyers boxes and marketing-led influencer send outs
- Sourcing and ordering collateral
- Packing and postage of buyers boxes / outreach boxes to distribution lists
- Raise POs on occasion/where required (SAP) to provide to suppliers
- Ad Hoc support for the Marketing Team
- Events, internal launches, and brand collateral
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From playful snacks like BEAR to “just fruit and nuts!” like nakd., this is your chance to grow your skills and make a real mark.
Requirements
- A university degree
- Creative
- Pro-active
- Team player
- Independent self-starter
- Comfortable with online interactions
- Strong willingness to learn
- Strong language skills, both oral and written
- Consumer first mindset
- Passionate about being part of the growth of Lotus Natural Foods U
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