DeterTech | UK
Marketing Automation Manager
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Marketing Automation Specialist
We are seeking a data-driven and innovative Marketing Automation Specialist to join our growing marketing team. In this role, you will be the driving force behind our marketing automation, cross-channel campaign execution, and customer journey orchestration.
The ideal candidate will have extensive hands-on experience with Salesforce Marketing Cloud (SFMC), with a specific focus on utilising Marketing Cloud Next features to elevate our personalisation and automation strategies. You will bridge the gap between marketing strategy and technical execution, ensuring seamless data integration and highly targeted audience engagement.
This is a predominantly remote role, with occasional travel required to company offices and other locations as business needs dictate.
Key Responsibilities
- Campaign Management & Execution: Design, build, test, and deploy complex, automated multi-channel marketing campaigns (email, SMS, push notifications) within Marketing Cloud Next.
- Journey Orchestration: Utilise Journey Builder to map out and execute sophisticated lifecycle journeys, trigger-based campaigns, and real-time customer interactions.
- Salesforce Ecosystem Integration: Business Process owner for marketing within the wider company CRM management.
- Maintain and optimise the integration between Marketing Cloud and Salesforce CRM (Sales Cloud/Service Cloud) to ensure seamless data flow, accurate segmentation, and robust lead management.
- Data & Segmentation: Build targeted subscriber lists, data extensions, and audience segments. Utilise SQL queries and Einstein AI features within SFMC to optimise audience targeting.
- Personalization & Dynamic Content: Implement advanced personalization frameworks using AMPscript and dynamic content blocks to deliver tailored experiences at scale.
- Analytics & Reporting: Track, analyse, and report on campaign performance metrics (KPIs) using Marketing Cloud Intelligence (Datorama) or native reporting tools, providing actionable insights for continuous improvement.
- A/B Testing & Optimization: Conduct regular A/B testing on subject lines, content layouts, send times, and user journeys to maximize open rates, click-through rates, and conversions.
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Skills, Knowledge & Expertise
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- Experience: 5+ years of experience in digital marketing, with a heavy emphasis on marketing automation and CRM platforms.
- Salesforce Expertise: Deep, hands-on knowledge of the Salesforce ecosystem, including a strong understanding of how CRM data interacts with marketing automation tools.
- Marketing Cloud Next Proficiency: Proven experience navigating and implementing strategies within the updated Marketing Cloud Next interface and feature set.
- Technical Skills:
- Proficiency in creating and managing Data Extensions.
- Familiarity with AMPscript for dynamic content personalization.
- Basic to intermediate knowledge of SQL for data segmentation and querying.
- Understanding of HTML/CSS for email template troubleshooting.
- Interpersonal Skills:
- Ability to work closely with multiple teams, stakeholders, and senior leaders of the business.
- Bring together teams and lead on strategic initiatives to drive demand into the business.
- Analytical Mindset: Strong ability to interpret data, identify trends, and translate analytics into strategic marketing decisions.
- Certifications (Preferred): Salesforce Certified Marketing Cloud Email Specialist, Salesforce Certified Marketing Cloud Consultant, or Administrator certifications are highly desirable.
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