Ecotricity
Marketing Automation Manager
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Marketing Automation Manager
Marketing Automation Manager Location: Stroud / Hybrid Salary: Depending on experience Contract: Permanent / Full‑time Reports: Digital Marketing Executive - CRM
We’re looking for a Marketing Automation Manager whose primary focus is hands‑on technical execution — building, optimising, and maintaining automated journeys in Salesforce Marketing Cloud
. Your core responsibility is to be the technical automation lead: owning journey build, data structures, logic, triggers, and multichannel execution. You’ll ensure Ecotricity delivers timely, relevant, and high‑quality communications across the customer lifecycl e.Alongside this, you’ll play a supporting role in lifecycle growth — proactively contributing ideas, insight, and optimisation opportunities that help reduce churn, improve customer progression, and increase lifetime value. You won’t own lifecycle strategy, but you’ll influence it through strong execution, data‑led recommendations, and AI‑driven optimisatio
n. Working closely with CRM, Digital, UX, Data, Customer Service, Product, Compliance, Project Teams and Brand teams — as well as colleagues across the Green Britain Group — you’ll help ensure our automated journeys support a seamless, insight‑led customer experien ce.This role is perfect for someone who is technically strong, commercially aware, proactive, and confident challenging the status q
uo. What You’l l DoMarketing Automation & Journey Build (Primary Responsibil ity)Work with key stakeholders both within marketing, and tech/project teams to deliver the CRM objecti ves.Build, test, and integrate multichannel automated journeys in SFMC Journey Builder across acquisition, onboarding, engagement, retention, save, and win‑b ack.Develop and implement personalisation, predictive scoring, and automation to improve relevance and performa nce.Work with the tech teams to create and maintain Data Extensions, segmentation logic, entry criteria, decision splits, and exit ru les.Ensure journeys incorporate web/app behaviour, customer service triggers, product triggers, and real‑time events — not just em ail.Maintain and evolve templates, dynamic content, and personalisation ru les.Uphold high standards of QA, testing, and data governa nce.Email Planning, Build & Deli veryDeliver the day‑to‑day email plan, ensuring all communications are built, tested, and deployed accurately and on time in conjunction with the CRM E xec.Create emails in Salesforce Marketing Cloud using templates, dynamic content, and personalisation rules in conjunction with the CRM.Build and execute segmentation for campaigns and automated sends, ensuring the right customers receive the right message at the right mom ent.Manage campaign setup end‑to‑end — including data selection, audience checks, QA, approvals, and deploym ent.Ensure all sends follow best practice for deliverability, accessibility, compliance, and brand consiste ncy.Monitor performance of email sends and make recommendations to improve engagement and convers ion.Loyalty Pro gramLifecycle Growth & Retention (Supporting Responsibil ity)Contribute to lifecycle strategy by identifying opportunities to improve retention, churn rate, CLV, and customer progress ion.Bring proactive ideas for new journeys, moments that matter, and lifecycle interventions, while helping prioritise existing journey pl ans.Support the Senior Digital Marketing Manager in shaping lifecycle priorities through strong execution and insi ght.Help refine lifecycle frameworks, customer states, and progression models (as a contributor, not own er).Help develop and optimise current journeys such as Recommend a Fr iendCross‑Functional Collabora tionPartner with Customer Service to ensure journeys support a first‑class holistic customer experience and BAU ema ils.Work with Brand, Creative and Content teams to ensure communications are engaging, accessible, and aligned to br and.Collaborate with Product teams to integrate product triggers and support product adopt ion.Work with colleagues across the Great Britain Group to share insight, align lifecycle approaches, and drive value across busines ses.Support Digital and UX teams on top‑of‑funnel conversion journeys and behavioural trigg ers.Work with the B2B marketing team to ensure communications are aligned and any CRM issues are highlig htedGovernance, Quality & Best Prac ticeEnsure all communications are compliant, accessible, and aligned with Ecotricity’s val ues.Champion a culture of test‑and‑learn, experimentation, and continuous improvem ent.Maintain high standards of data governance and operational excelle nce.Maintain quality control of SFMC
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data You b r ing: You’re a marketing automation specialist first and foremost — someone who loves building journeys, solving technical challenges, and making automation work ha rder.You also think beyond the channel, bringing ideas and insight that help improve customer experience, acquisition and reten tion.Hands‑on experience with Salesforce Marketing Cloud (Journey Builder, Email Studio, Automation Studio, Contact Builder, Intelligence reports, Audience builder, Einstein AI).Strong understanding of lifecycle marketing, customer progression, and retention le vers.Confidence working with data, segmentation, and behavioural ins ight.A proactive mindset — you challenge assumptions, spot opportunities, and bring solut ions.Strong collaboration skills across technical, creative, and operational t eams.A customer‑centric mindset and a passion for improving customer experi ence.Require mentsProven experience of automated journeys in Salesforce Marketing C loud.Strong understanding of HTML an d CSSStrong understanding of lifecycle marketing, retention, and customer behav iour.Experience with segmentation, data extensions, dynamic content, and personalisa tion.Experience using analytics t ools.Understanding of GDPR, consent management, and data govern ance.Ability to work across multiple teams and influence without autho rity.Nice to HaveExperience in the energy sector or another regulated indu stry.Experience with AMPscript, SQL, or advanced personalisa tion.Experience with app messaging, push notifications, or in‑product messa ging.Experience supporting top‑of‑funnel conversion jou
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rneys What's in it for you...Healthcare plan, life assurance and generous pension contri butionVolunteeri ng DayHybrid W orkingVarious company discounts (including shops, gyms, days out and e vents)Holiday of 25 days (plus bank holidays) & ability to buy/sel l daysCycle to work scheme, car-pooling and onsite parking ava
ilable As a valued member of the team, you will be supporting the Group Environmental Policy and its associated sustainability objectives and t
argets. Flexibility s tatementThe fast moving nature of the business means that from time to time you may be asked to perform duties or tasks outside of your original job description on an ad hoc basis. This allows the company to utilise our people in the best possible way at all times and helps our colleagues to make the best contribution in a changing envi
ronment. Ecotricity is Britain's overall greenest energy company- it’s more than just green energy – the breadth and depth of our work on green issues is unmatched. When we started back in 1995, we were the first company in the world to provide a new kind of electricity - the gr een kind.Our mission was, and remains, to change the way energy is made and used in Britain - by replacing fossil fuels with clean, renewabl
e energy. We don't just supply green energy, we use the money from our customers' bills to make it ourselves too – we have built windmills and sun parks in Britain. We call this turning 'bills in to mills'.We don't just focus on energy though- we built the Electric Highway, Britain's leading network of electric vehicle charging points; we helped Forest Green Rovers become the greenest football club in the world; and we launched Britain's greenest mobile phone service, Ecotalk, where they use the money from their customers' bills to protect and regenerate Britain's lost ra
inforests. Ecotricity is an equal opportunities employer and is committed to providing equali
ty for all.
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