British Heart Foundation
Marketing Automation Specialist
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Closing date: 21 Jul 2026 Location: Hybrid - London office & home Vacancy type: 12-month Fixed Term Contract Salary: £45,000 - £47,500 p/a + benefits Hours per week: 35
About the Role
British Heart Foundation (BHF) is embarking on an enterprise-wide transformation project to become a truly customer-centric organisation – where everything we do, culturally, operationally & technically, is designed to help meet audience, prospect and customer need. We will engage, win and retain more customers than ever before, increasing our impact, so we can save and improve more lives.
We are recruiting for a Marketing Automation Specialist on a 12-month fixed term contract to play a critical role in BHF’s transformation to a truly customer-centric organisation by enabling the delivery of automated, personalised, omnichannel journeys.
In this role you’ll specifically focus on translating campaign briefs and technical designs into fully operational workflows within Adobe Campaign V8 (ACC), Adobe Journey Optimiser (AJO), Adobe Real-Time CDP (RT-CDP) and Data Distiller. You will act as the bridge between technical architecture and live execution, ensuring workflows are scalable, efficient and aligned to business needs.
Working within the Digital Content & Journeys team, you’ll complement existing strengths in direct mail, email and SMS execution by introducing deep workflow expertise, enabling the team to move from campaign delivery to end-to-end journey orchestration.
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Importantly, you’ll also play a key role in upskilling the wider team, embedding knowledge, standards and best practice for Adobe-based workflow development.
About You
We’re looking for someone with strong hands-on experience in marketing automation and journey orchestration, ideally using Adobe Campaign and/or Adobe Journey Optimiser. You’ll be confident building automated, multi-step, trigger-based journeys and using customer data to create relevant, personalised experiences across large-scale audiences.
You’ll bring a strong understanding of how data, workflows and campaign platforms fit together, with the ability to translate technical documentation, data models and journey designs into practical, working solutions. Experience with Adobe Real-Time CDP, Data Distiller, segmentation, personalisation and audience activation would be especially valuable.
You’ll be technically minded, detail-oriented and comfortable working in complex environments, collaborating closely with data, technology and marketing teams. Just as importantly, you’ll be able to explain technical concepts clearly to non-technical colleagues and help others build confidence in using new tools and ways of working.
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We’re also looking for someone organised, collaborative and proactive, with strong problem-solving skills and a focus on creating scalable, reusable approaches. If you’re excited by the opportunity to support an enterprise-wide transformation and help shape smarter, more connected supporter journeys, we’d love to hear from you.
Working Arrangements
- 12-month fixed term contract (from start date). Start date is as soon as possible.
- This 12-month fixed-term contract role has been created to support a major digital transformation programme.
- In this role, you will help deliver the migration of our marketing technology platform from Dotdigital to Adobe, including the redesign of hundreds of campaigns into customer-centric journeys.
- This significant programme of work will run through a series of sprint cycles until May 2027, followed by a period of optimisation and hypercare until the end of this fixed term contract role.
- This is a hybrid role, where your work will be split between your home and at least one day per week, on average, in our London Office. This may vary from time to time, so you will need to work in a flexible way to unlock your best work for our cause.
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