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Marketing Business Analyst
Job Title: Business & Marketing Analyst
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We are seeking a proactive and analytical Business & Marketing Analyst to support business growth by identifying profitable opportunities, analysing market trends, and providing data-driven recommendations across multiple e-commerce platforms, including Amazon, eBay, TikTok Shop, Shopify, and other online marketplaces.
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The successful candidate will be responsible for product research, business analysis, marketing performance evaluation, and strategic decision-making to improve profitability, increase sales, and optimise business operations.
Key Responsibilities
- Conduct comprehensive product research to identify profitable products and emerging market opportunities across Amazon, eBay, TikTok Shop, Shopify, and other e-commerce platforms.
- Analyse market demand, customer behaviour, competition, pricing strategies, sales trends, and profit margins to determine product viability.
- Evaluate product profitability by calculating revenue, costs, gross margins, ROI, and potential business risks.
- Identify underperforming products and recommend strategies to minimise losses, improve profitability, and maximise return on investment.
- Perform competitor analysis to assess pricing, product positioning, customer reviews, promotions, and market share.
- Use product research and analytics tools such as Helium 10, Jungle Scout, Keepa, SellerAmp, TikTok Creative Center, Google Trends, and similar platforms to support business decisions.
- Collect, interpret, and analyse data from Amazon Seller Central, eBay, Shopify, TikTok Shop, CRM systems, financial reports, and marketing platforms.
- Develop dashboards and reports using Excel, Power BI, Looker Studio, or Tableau to monitor key business and marketing KPIs.
- Track and report on key performance indicators, including conversion rate, return on ad spend (ROAS), customer acquisition cost (CAC), average order value (AOV), customer lifetime value (LTV), sales growth, and inventory turnover.
- Analyse digital marketing campaigns across SEO, PPC, email marketing, social media, and paid advertising channels to evaluate campaign effectiveness and optimise marketing spend.
- Monitor website performance using Google Analytics, Google Search Console, Google Merchant Center, and Shopify Analytics to improve customer experience and conversion rates.
- Conduct A/B testing and conversion rate optimisation (CRO) to improve landing pages, product pages, and checkout performance.
- Forecast sales demand and inventory requirements using historical sales data, market trends, and seasonal patterns.
- Support budgeting, pricing analysis, financial forecasting, and business planning activities.
- Prepare detailed business reports and present actionable insights and recommendations to senior management.
- Ensure the accuracy, integrity, and consistency of business, financial, and marketing data across all reporting systems.
- Collaborate with marketing, finance, sales, operations, and e-commerce teams to support strategic business initiatives and continuous improvement.
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