Allianz UK
Marketing Campaign Manager
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Role Description
You will play a key role in accelerating growth for Allianz Pet, owning and delivering partner marketing campaigns that drive pet insurance lead generation and sales for Petplan. You’ll work at the heart of our partnerships business, shaping data-led marketing strategies across multiple channels.
Location: This role is based in our Birmingham office, please note that this is a hybrid working role.
In this part-time role, you will work 21 hours a week, ideally over 5 days, with a view of hours increasing over time.
Salary Information
Circa £25.400 per year (based on 21 hours per week). Pay is based on experience, skills, and location and is part of our total reward package.
About You
- Define and own marketing plans across a portfolio of partnerships to drive lead generation and growth
- Monitor and optimise partner marketing performance in line with commercial objectives
- Advise partners on channel strategy, campaign planning, forecasting and performance measurement
- Manage delivery of marketing activity within agreed budgets and KPI frameworks
- Design and optimise digital customer journeys to improve conversion and engagement
- Build strong relationships with partner marketing teams, acting as their key marketing contact
- Work closely with account managers to align marketing plans with partner strategies and operations
- Create sales enablement materials, including training content and pitch documentation
- Develop innovative marketing solutions to overcome sales and process challenges
- Ensure all marketing assets meet internal governance and Financial Conduct Authority requirements
- Provide product and market expertise and manage technical approvals with partners
- Champion customer insight, leading research and sharing actionable insights with stakeholders
- Collaborate with agencies and partners to deliver high-quality, creative campaigns
- Present campaign performance and insights to stakeholders, supporting data-driven decisions
- Identify and implement new growth opportunities at pace in collaboration with internal teams
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Essential Skills
- Strong experience in marketing, ideally within D2C or B2B2C environments
- Proven ability to create and deliver multi-channel communication plans
- Experience using customer insight and data to shape marketing strategies
- Strong understanding of performance measurement and campaign optimisation
- Excellent written and verbal communication skills with strong attention to detail
- Ability to present, influence and engage stakeholders at all levels
- Experience working with external partners, agencies or suppliers
- Good understanding of regulatory and risk requirements within marketing
- Strong organisational skills with the ability to manage multiple priorities
- Collaborative mindset with the ability to work cross-functionally
Desirable Skills
- Experience within the insurance or financial services sector
- Experience managing partnership or affiliate marketing channels
- Strong creative judgement and copywriting capability
- Experience developing and testing customer journeys and campaigns
- Responsible Artificial Intelligence usage
What We Will Offer You
Recognised and rewarded for a job well done, we have a range of flexible benefits for you to choose from- so you can pick a package that’s perfect for you. We also offer flexible working options, global career opportunities across the wider Allianz Group, and fantastic career development and training. That’s on top of enjoying all the benefits you’d expect from the world’s number one insurance brand, including:
- Flexible buy/sell holiday options
- Hybrid working
- Annual performance related bonus
- Contributory pension scheme
- Development days
- A discount up to 50% on a range of insurance products including car, home and pet
- Retail discounts
- Volunteering days
Our Ways of Working
Do you need flexibility with the hours you work? Let us know as part of your application and if it’s right for our customers, our business and for you, then we’ll do everything we can to make it happen. Here at Allianz, we are signatories of the ABIs flexible working charter. We believe in supporting hybrid work patterns, which balance the needs of our customers, with your personal circumstances and our business requirements. Our aim with this is to help innovation, creativity, and you to thrive - Your work life balance is important to us.
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Integrity, Fairness, Inclusion & Trust
At Allianz, we believe in fostering an inclusive workforce and are proud to be an equal opportunity employer. Our commitment to equal opportunities, gender equity, and balanced gender representation, is demonstrated by our numerous accreditations: EDGE certified for gender inclusion, Women in Finance Charter members, Disability Confident employer, Stonewall Diversity Champion, Business in the Community’s Race at Work Charter signatories, and Armed Forces Covenant gold standard employer.
We embrace neurodiversity and welcome applications from neurodivergent and disabled candidates, offering tailored adjustments to ensure your success.
We encourage our employees to advocate for their needs, whether it’s assistive technology, ergonomic equipment, mentoring, coaching, or flexible work arrangements.
Accessible Application for All
As part of the Disability Confident Scheme, we support candidates with disabilities or long-term health conditions through the Offer an Interview Scheme, for those meeting the essential skills for the role.
Contact our Resourcing team to opt into this scheme or for assistance with your application, including larger text, hard copies, or spoken applications.
For any inquiries or to submit your application, please contact: Aoife Magee
Closing date: 20/07/2026
We reserve the right to close the advert early if we reach enough applications.
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