Dave's Hot Chicken UK & Ireland
Marketing Campaign Manager
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Job Title: Marketing Campaign Manager
Reporting To: Marketing Director
Location: Hybrid working with occasional travel across the UK and Ireland, when required
About Dave's
Dave's Hot Chicken is the cult-favourite US fried chicken brand serving up Nashville hot chicken with serious flavour and even more serious vibes. We're bringing the heat to the UK & Ireland at pace, building a brand that's culturally relevant, creator friendly, and relentlessly guest obsessed.
The role
We’re looking for a highly organised, creative, and commercially minded Marketing Campaign Manager UK & Ireland to join our team in London. Reporting directly to the Marketing Director, you’ll lead the end-to-end planning and delivery of integrated campaigns across menu launches, brand partnerships, delivery platforms, and seasonal moments.
This role sits dynamically between a ‘generalist’ and a ‘performance’ marketer. You’ll be just as comfortable shaping the creative narrative of a campaign as you are digging into data, optimising paid media, and building rigorous, data driven marketing plans.
Key Responsibilities
- End-to-End Campaigns - own the delivery of all integrated marketing campaigns across the UK & Ireland. You'll manage the budgets, timelines, external agencies, and localise global campaigns from our US HQ.
- Delivery Marketing & Aggregators - drive the marketing relationships with our food delivery partners. Working with the Delivery Exec, you'll push promos, exclusive launches, and maximize our visibility across all platforms.
- Menu & Brand Marketing - lead the rollout for all menu launches and limited-time offers. You'll brief the creative (photography, POS, packaging) and align with Ops and Supply Chain to get it live.
- Brand Partnerships - deliver seasonal campaigns, experiential activations, and cultural partnerships, working alongside PR to get maximum earned media.
- Performance & Insights - track campaign KPIs, monitor paid media, and build post-campaign reviews to turn data into actionable learnings for future activity.
- Social Collaboration - brief the Social Exec and support creator activity to ensure every campaign translates perfectly across our social channels.
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Who we’re looking for
- Experience with integrated marketing or campaign management (hospitality/QSR experience is a major plus!).
- Direct experience working within a delivery platform or substantial responsibility managing delivery/aggregator marketing channels.
- You’ll have a commercial, data-driven approach. You know how to build rigorous marketing plans and fluidly shift between generalist brand building and performance-focused execution.
- Comfort working in a fast-paced, high-growth environment where you can take ownership.
Key behaviours & mindset
- Highly collaborative and skilled at building strong relationships with key stakeholders.
- Someone who doesn't wait for direction, but actively comes up with fresh, exciting new ideas.
- Exceptional project management and organisation skills with a proven track record of managing multiple moving parts and keeping teams aligned.
- You’re not just about spreadsheet precision. You’re also deeply plugged into pop culture. You bring a quirky, creative flair to everything you do, ensuring our work always hits our unique brand specifications perfectly.
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Desirable (But Not Essential) Extras
- FMCG marketing training (e.g., a graduate programme or foundational marketing rotation) or a CIM Diploma.
- Prior experience in franchise marketing to help scale our framework efficiently.
- Proven experience specifically driving performance marketing campaigns.
What Dave’s can offer you
- Hybrid working (London based), with occasional travel across the UK & Ireland
- Opportunity to earn a bonus of up to 20% of your salary.
- 25 day’s holiday + UK Bank Holidays
- Peace of mind from your very first day with our Life Assurance and Income Protection scheme.
- We Care wellbeing services, including 24/7 GP, mental health, legal and financial support, etc. for you and your immediate family.
- Cycle to Work Scheme
- Staff discount at all Azzurri Brands
- At our London Office we keep the free espresso flowing all day, every day. You can also look forward to a complimentary Coco di Mama breakfast every Tuesday and Thursday, alongside fresh fruit available throughout the week.
Ready to bring the heat?
If you are an organised, commercially savvy marketer who wants to help scale a cult-favourite global brand across the UK & Ireland, we want to hear from you!
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