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Marketing Campaign Manager
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Marketing Campaigns Manager
12-Month Contract | Inside IR35 | Hybrid – South West England
We're partnering with a globally respected UK government authority, a world-leading organisation in its field, with an international audience spanning commercial operators, distributors, government bodies and defense stakeholders, to find a Marketing Campaigns Manager on a 12-month contract.
The client has been clear: they need someone who doesn't just manage channels, they need someone who builds campaigns from the content up. That means writing, shaping messaging frameworks, briefing creative, and owning the narrative across every touchpoint. If you live and breathe integrated campaign delivery from the first copy draft through to HubSpot build, analytics and optimisation then this could be your next role.
What you'll be doing
Content & campaign strategy (core focus)
- Shaping integrated campaign strategies from scratch, developing themes, messaging frameworks, and audience narratives for complex B2B audiences globally
- Writing high-converting copy for emails, landing pages and social ads aimed at a technical, international B2B audience (this is a hands-on writing role, not a brief-and-delegate one)
- Building and QA-ing landing pages, CTAs and campaign assets — taking things from copy draft and design wireframe through to final approval
- Supporting flagship thought-leadership and brand programmes that establish the organisation's authority and influence across its sector
- Keeping content consistent and audience-led across every channel — web, email, social, paid and content marketing
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Multi-channel integrated delivery
- Planning and delivering multi-channel campaigns across web, email, social, paid promotion and content marketing for segmented global audiences
- Running HubSpot Enterprise day-to-day — building and optimising workflows, automation, nurture programmes, lifecycle stages, lead scoring and segmentation
- Ensuring campaign setup follows best practice: UTM tracking, naming conventions, QA and governance
- Building and maintaining reporting dashboards; monitoring performance and identifying optimisation opportunities
Stakeholder & agency management
- Briefing and managing a framework of 4–6 specialist agencies (digital, PR, brand, creative, experiential)
- Working cross-functionally with brand, product marketing, channel and digital teams
- Engaging senior stakeholders up to CEO and executive leadership level
What we're looking for
Essential
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- Proven experience delivering integrated marketing campaigns end-to-end within a complex B2B organisation
- Strong content background: you write. Emails, landing pages, social copy, messaging frameworks — this isn't a role for someone who only commissions content
- Experience supporting brand, thought leadership and demand generation programmes across multiple channels and audiences
- Hands-on HubSpot experience (Marketing Hub; Enterprise preferred) — workflows, automation, segmentation, lifecycle stages, campaign builds
- Solid grasp of audience segmentation, customer journeys and performance analytics
- Experience managing external creative/agency partners
- Attention to detail: QA, data accuracy, tracking and governance
Desirable
- Experience working within or alongside a public sector or government organisation
- Global campaign experience
- HubSpot certifications
- Experience with multimedia, video or creative production briefs
The details
- Contract: 12 months
- IR35 status: Inside IR35
- Location: Hybrid — South West England
- Security clearance: UK security clearance required (details on application)
Interested, or know someone who might be? Drop me a message or send a CV across for a confidential chat.
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