The businesses of Merck KGaA, Darmstadt, Germany
Marketing Communications Manager
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Marketing Communications Manager
Work Your Magic with us!
Ready to explore, break barriers, and discover more? We know you’ve got big plans – so do we! Our colleagues across the globe love innovating with science and technology to enrich people’s lives with our solutions in Healthcare, Life Science, and Electronics. Together, we dream big and are passionate about caring for our rich mix of people, customers, patients, and planet. That's why we are always looking for curious minds that see themselves imagining the unimaginable with us.
Your Role:
We are looking for a dynamic and results-driven Marketing Communications Manager to spearhead strategic initiatives for our Testing Services business. In this pivotal role, you will position our brand as a trusted partner in the biopharma and pharmaceutical industries. You will drive awareness, engagement, and lead generation through innovative marketing strategies that make a measurable impact.
Your responsibilities will include:
- Developing and implementing a comprehensive, omnichannel marketing and communications plan that aligns with our business objectives and delivers a consistent brand experience across all touchpoints.
- Collaborating with cross-functional teams to ensure marketing initiatives support our commercial goals.
- Conducting competitive reviews and market analyses to refine our messaging and enhance our market positioning.
- Planning and executing omnichannel marketing campaigns.
- Creating high-quality marketing assets that showcase our expertise.
- Leading digital marketing efforts to drive traffic and conversions.
- Monitoring and analyzing campaign performance, using data-driven insights to optimize our strategies continuously.
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Who You Are:
- You have a strong background in marketing communications, preferably in the Testing Services or life sciences industry.
- You possess proven experience in developing and executing omnichannel marketing and communication plans that deliver measurable business impact.
- You are skilled in digital marketing, including SEO/SEM strategies and social media engagement.
- You have a track record of developing high-quality marketing assets such as brochures, whitepapers, and videos.
- You are adept at conducting competitive reviews and market analyses to inform strategic decisions.
- You have excellent analytical skills, with the ability to monitor and report on campaign effectiveness using KPIs.
- You are a creative thinker, continuously exploring innovative marketing strategies and tools.
- You have strong communication skills and can foster relationships with internal and external stakeholders.
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What we offer:
We are curious minds that come from a broad range of backgrounds, perspectives, and life experiences. We believe that this variety drives excellence and innovation, strengthening our ability to lead in science and technology. We are committed to creating access and opportunities for all to develop and grow at your own pace. Join us in building a culture of inclusion and belonging that impacts millions and empowers everyone to work their magic and champion human progress!
Apply now and become a part of a team that is dedicated to Sparking Discovery and Elevating Humanity!
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