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Marketing Communications Specialist
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Marketing Communications Specialist
Marketing Communications Specialist
Location: Cambridge
Rate: £26 per hour
Contract: ASAP until Mid-June 2027
About the Role
A leading, science-based agriculture company is seeking a Marketing Communications Specialist to join their team.
Role Overview
The Marketing Communications Campaign Manager is responsible for planning, developing, and executing integrated communication campaigns aimed at driving brand awareness, customer engagement, and commercial growth.
Collaboration with Marketing, Sales, Digital, and Product teams is central to ensuring campaigns are insight-driven, consistent across channels, and aligned with business objectives.
Key Responsibilities
Campaign Strategy & Planning
- Develop and implement multi-channel marketing communication strategies (digital, social, print, PR, events, email, etc.).
- Translate business and product goals into clear campaign objectives, messaging, and creative briefs.
- Conduct audience segmentation, competitive analysis, and insight gathering to shape campaign direction.
- Establish campaign KPIs and measurement frameworks.
Campaign Execution & Delivery
- Manage end-to-end campaign delivery, ensuring timelines, budgets, and quality standards are met.
- Coordinate creative development (copy, design, video, assets) with internal teams and external agencies.
- Oversee media planning and channel selection to maximise reach, engagement, and conversion.
- Ensure all content adheres to brand guidelines, regulatory requirements, and tone-of-voice standards.
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Performance Monitoring & Optimisation
- Track campaign performance using analytics tools and dashboards.
- Analyse data to identify insights and optimisation opportunities.
- Provide regular reporting to stakeholders, including ROI analysis and recommendations for improvement.
Stakeholder & Project Management
- Collaborate with cross-functional teams to ensure campaign alignment with business priorities.
- Manage agencies, freelancers, and suppliers – including briefing, reviewing, and approving deliverables.
- Act as the communication lead for assigned campaigns and initiatives.
Brand & Messaging Consistency
- Ensure consistent messaging and positioning across all marketing touchpoints.
- Contribute to the evolution and guardianship of the brand.
Skills & Experience
Required
- Proven experience in marketing communication, campaign management, or integrated marketing.
- Strong understanding of digital marketing, social media, and content strategy.
- Excellent project-management skills, with the ability to manage multiple campaigns simultaneously.
- Strong copywriting, storytelling, and communication skills.
- Proficiency with campaign analytics and optimisation tools.
- Ability to work cross-functionally and influence stakeholders at multiple levels.
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Preferred
- Experience working in B2B, agriculture, FMCG, or technology sectors.
- Familiarity with marketing automation platforms (e.g., HubSpot, Marketo, Salesforce Marketing Cloud).
- Agency management experience.
Behaviours & Attributes
- Creative and strategic thinker with strong problem-solving skills.
- Highly organised, detail-oriented, and deadline-driven.
- Customer-focused mindset.
- Positive, proactive, and collaborative approach to teamwork.
Success Measures
- Campaigns delivered on time, on budget, and meeting performance KPIs.
- Improved brand awareness, engagement, and lead generation.
- Strong cross-functional collaboration and stakeholder satisfaction.
- Clear contribution to commercial and strategic business outcomes.
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