Overline
Marketing Consultant, Retail Growth
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Who We Are Overline is a leading digital marketing consultancy specialising in providing comprehensive marketing solutions to the biggest advertisers across the world. We are a consultancy dedicated to enabling marketing to be a more effective growth engine. Our team is comprised of industry experts and consultants with backgrounds spanning brand side, agency, technology, and publishing. We advise CMOs, senior marketers, and their teams on strategies that best suit their brand and business visions.
Who You Are You bring hands-on experience from within a Retail Media Network (RMN), with a clear understanding of how retailers commercialize media offerings and sell to brands. You also have exposure to in-store / physical retail environments and understand how retail media connects to merchandising, store execution, and shopper behavior. You are confident operating in retail media environments and can translate that experience into structured, client-facing strategy work.
This is a client-facing, execution-focused strategy role responsible for owning key workstreams and contributing to integrated retail transformation initiatives across RMN, brand, GTM, and operating models.
What You Will Do Retail & RMN Strategic Support Support discovery sessions, stakeholder interviews, and synthesis. Translate client inputs into structured analyses and opportunity frameworks. Develop clear articulation of how RMNs must serve brand objectives (sales lift, share growth, ROI, measurement transparency). Ground recommendations in commercial and financial logic, informed by real-world RMN operations. Integrated Retail Workstream Ownership Own defined workstreams across: Retail Media strategy Brand-to-retail alignment Retail GTM modernization In-housing and operating model assessments Build supporting analyses, financial models, and executive-ready materials. Contribute to roadmap development and value modeling. Retail Media & Commercial Expertise Demonstrate understanding of: How retail media networks are structured, priced, and sold to advertisers Retailer revenue models and margin considerations tied to media Measurement expectations (incrementality, attribution, closed-loop reporting) Investment decision frameworks used by brand and shopper teams Ensure RMN strategies reflect real-world retailer and advertiser expectations. Client & Commercial Support Support workshop preparation and executive presentations. Contribute to proposal development and research for new business. Assist in codifying frameworks and reusable retail media assets. Retail IP & Thought Leadership Contribute to POVs and webinar content. Support in the elevation of firm positioning in retail marketing strategy.
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What You Bring 6–10 years in retail media, strategy consulting, commercial strategy, or related roles. Required: Experience working within a Retail Media Network (retailer-side), with exposure to how media offerings are commercialized and sold to brands. Experience on the sell-side of retail media (e.g., RMN sales, account management, partnerships, or commercial strategy). Hands-on experience in retail media execution and/or strategy, not limited to activation. Strong understanding of grocery and/or mass retail media networks. Exposure to in-store retail dynamics (e.g., merchandising, store operations, shopper marketing execution) alongside retail media. Preferred: Experience with major RMNs such as Walmart Connect, Target Roundel, Kroger Precision Marketing, or similar grocery and mass retail networks. Experience working with multiple RMNs or across retailer ecosystems. CPG or agency experience as complementary background. Additional Capabilities: Strong analytical and data and insights synthesizing skills; comfortable building structured analyses and light financial models. Understanding of brand + performance marketing intersection. Ability to communicate clearly in executive-ready materials. Collaborative and comfortable operating in ambiguity with guidance.
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At Overline, we are committed to actively building a diverse, equitable and inclusive workplace where everyone feels welcomed, valued and heard, and is treated with dignity and respect. As leaders and marketing partners across industries, it is our responsibility to cultivate an environment reflective of our greatest asset; our people. We believe that this commitment inspires growth and delivers equitable outcomes for everyone as well as the clients and communities we serve.
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