Abel & Cole
Marketing (Customer Insight) Analyst
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Role Summary: We are looking for a curious and commercially minded Junior Customer Insight Analyst to join our Marketing team. This is a brilliant opportunity for someone at the start of their insight or analytics career who enjoys working with data, questions, and turning numbers into clear, useful recommendations. You will support analysis across customer acquisition, retention, upsell, and lifetime value, helping the team understand campaign performance, spot opportunities for growth, and contribute to test-and-learn activity across print, digital, in-box, and CRM campaigns. Gain hands-on experience of how customer quality, payback, profitability, NPS, brand awareness, and customer satisfaction measures help shape marketing decisions. Working closely with our brilliant marketing specialists, you'll build confidence in Excel, SQL, reporting, storytelling, and commercial thinking.
Key Responsibilities & Objectives:
- Report on and deliver actionable insight on profitability of marketing spend, including Acquisition, Retention, and Upselling campaigns
- Help turn campaign data into clear, actionable insight for the Marketing and Trading teams
- Assist with test-and-learn plans for print, digital, in-box, and CRM activity, helping the team understand what is driving incremental sales
- Analyse customer quality measures, including who we acquire, how we retain them, and what encourages customers to buy more
- Support analysis of NPS, brand awareness, and customer satisfaction measures, using both leading and lagging KPIs to build a fuller view of performance
- Contribute to ad hoc analysis where the team spots commercial opportunities or performance questions that need exploring
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Essential Skills and Experience:
- Foundational Excel skills with the appetite and commitment to build them quickly
- Some exposure to SQL, data tools, statistics, marketing analytics, commercial analysis, or customer
- A naturally inquisitive approach: you enjoy asking why something happened and what the business can do next
- Great communication skills, with the ability to explain data clearly
- A collaborative style and the confidence to work with people across Marketing, Trading, and other teams
- Comfortable working as part of a team and asking for support when needed
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What we offer This is a full-time position working Monday to Friday, 37.5 hours per week. Our core working hours are 9.00am - 5.30pm, however, we offer flexibility. You will be based in our Putney office but we have a hybrid working environment, with two days in the office required, on site, per week.
- 33 days inclusive of bank holidays (FTE)
- A free box of fruit and veg every week
- Up to 35% discount on A&C products
- Cycle to Work Scheme
- Contributory pension scheme
- Grant on team sports
- Up to £35,000 (FTE)
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