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Marketing & Demand Generation Manager
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Marketing & Demand Generation Manager
Location: Cheltenham
Work Location: mixture of in person and hybrid
Pay: £40,000.00-£45,000.00 per year
Acquirz is looking for a commercially minded, hands-on Marketing Manager to lead marketing across two established B2B data businesses – Acquirz and Marketscan.
This is a broad role for someone who wants ownership, visibility and the chance to shape a marketing function rather than simply inherit one. You will manage activity across both brands, including the websites, HubSpot, campaigns, email marketing, LinkedIn, paid social, content, reporting and sales enablement.
The role needs someone who can think strategically but is also comfortable executing the work. You will help the business sharpen its positioning, generate demand, support outbound sales activity and make marketing more visible, accountable and commercially useful.
A key part of the role will also be building an AI-first approach to marketing and GTM. That does not mean producing generic AI content at volume. It means using AI intelligently to improve speed, consistency and efficiency while amplifying the real expertise, experience and market knowledge already inside both businesses.
We are looking for someone who is proactive and confident working in a small business environment where marketing needs to be both creative and measurable.
Responsibilities
- Develop and execute the marketing strategy for both Acquirz and Marketscan, aligned to commercial goals.
- Create and manage a clear marketing calendar covering campaigns, content, email, social, website activity, sales enablement and reporting.
- Manage both company websites, ensuring content is accurate, up to date, optimised for conversion and properly connected CRM, tracking and workflows.
- Plan and deliver integrated campaigns across email, LinkedIn, paid social, SEO, content, website, PPC and other relevant channels.
- Own and improve our CRM as the central marketing and sales enablement platform, including forms, lists, email campaigns, workflows, segmentation, attribution and dashboards.
- Develop and execute a clear LinkedIn strategy across company pages, organic content and paid campaigns.
- Create and edit content across websites, landing pages, emails, blogs, social posts, campaign assets, brochures and sales collateral.
- Translate technical and data-led propositions into clear, customer-focused messaging around better data, smarter data buying, budget efficiency, accuracy, compliance and sales performance.
- Work closely with leadership, sales and SDRs to ensure campaigns are followed up properly and that sales teams have the right messaging, assets, sequences and reporting.
- Use AI to support GTM efficiency across research, planning, content development, reporting, workflow automation and sales enablement, while maintaining strong editorial judgement and avoiding generic ‘AI slop’.
- Manage external agencies, freelancers, designers, developers, copywriters or website specialists where required.
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Experience
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- 3-5 years’ experience in a B2B marketing role, ideally in data, marketing services, lead generation, sales intelligence or a related sector.
- Proven experience planning and executing digital marketing campaigns.
- Strong working knowledge of HubSpot, including email marketing, forms, lists, workflows, campaigns and reporting.
- Experience managing or updating websites, landing pages and campaign pages. Webflow or a similar CMS would be useful.
- Hands-on experience with LinkedIn organic and paid activity, including campaign setup, targeting, testing and reporting.
- Strong copywriting and editing skills across web, email, social, blog and campaign content.
- Good understanding of CRM, lead capture, lead nurturing, attribution and sales follow-up processes.
- Practical understanding of how AI tools can improve modern B2B marketing and GTM execution.
- Ability to explain marketing performance clearly to non-marketing colleagues.
- Basic design capability using tools such as Canva, Figma or Adobe Express would be helpful.
The kind of person who will do well here
- Strategic enough to shape the plan, but hands-on enough to execute it.
- Comfortable challenging old ways of doing things and bringing practical new ideas to the table.
- Clear, organised and accountable, with the confidence to make marketing more visible inside the business.
- Creative, but grounded in data, performance and commercial outcomes.
Benefits
- Company pension
- Free parking
- Private medical insurance
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