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Marketing Director
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Marketing Director
Marketing Director – Branded CPG
Are you a senior marketing leader who wants to play an instrumental role in one of the FMCG industry’s next major success stories? Do you have the presence, credibility, and commercial acumen to shape a growth agenda and influence change across a complex stakeholder group?
I’m partnering with a CPG business on an incredibly exciting journey, backed by one of the most successful entrepreneurs and investors in the consumer goods space. Across multiple categories, he has built, scaled, and exited brands worth more than £150m+. His latest focus is on taking this business to the next level.
The ambition is bold: to scale from £30m+ to £100m. The investment is in place, the intent is clear, and with an exceptional Managing Director now leading the way, the strategy, leadership, and platform are all in place to make this happen.
As Marketing Director, you’ll play a pivotal role in driving demand, building brands that consumers genuinely connect with, and creating long-term value for both the business and its brand partners.
This is a traditional brand marketing role, requiring an experienced and agile consumer marketing expert. The diversity of the brand portfolio will challenge you to leverage a full mix of skills, including:
- Brand strategy
- Consumer insight and segmentation
- Above-the-line (ATL), digital, and social marketing
- Content and influencer strategy
- Innovation and new product development (NPD)
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With your drive and inquisitive nature, you’ll think critically, challenge conventional thinking, and develop bold strategies to fuel consumer demand growth. You’ll also lead, mentor, and develop the Marketing team, setting the direction, raising capability, and building a best-in-class function that scales with the business.
About the Role and Culture
The culture here is one built on excellence. Exceptional companies are formed by exceptional people, who are committed to constant improvement. The business thrives on passionate specialists, not generalists—bringing together top-tier expertise across the marketing, branding, and commercial spectrum.
Exceptional performance isn’t just aspirational—it’s the standard underpinning every decision, relationship, and success.
Key Responsibilities
Your responsibilities include, but are not limited to:
- Defining and delivering the long-term brand strategy and positioning across the portfolio.
- Leading consumer insight and segmentation to ensure every marketing decision is grounded in meaningful data.
- Developing impactful ATL campaigns and integrating marketing communications effectively.
- Owning the digital, social media, and content strategy, including influencer partnerships and creator collaborations.
- Driving the innovation and NPD pipeline to identify new growth opportunities.
- Building brand equity through compelling consumer experiences that extend beyond traditional purchase touchpoints.
- Managing media strategy, investment, and effectiveness to maximise ROI across all channels.
- Delivering consumer activation campaigns, experiential marketing, and brand-building initiatives.
- Creating annual brand plans that align with broader commercial objectives.
- Developing strong, long-term partnerships with brand owners and key stakeholders.
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What Success Looks Like
Your impact will be measured by:
- Increasing brand awareness and consumer consideration.
- Growing household penetration and market share.
- Improving social engagement, digital reach, and share of search.
- Delivering successful innovation and new product launches.
- Maximising marketing ROI across all channels.
- Strengthening brand equity across the entire portfolio.
- Building and retaining long-term strategic brand partnerships.
This isn’t just another opportunity—it’s a rare chance to define the future of a high-growth FMCG brand, influence at the highest level, and leave a lasting legacy. If you’re seeking a role where your strategic vision and commercial acumen can drive transformative success, read on.
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