Paul Boardman Associates
Marketing Director
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Group Chief Marketing Officer
My client is a Technology Solutions and consulting business delivering SaaS workforce management and MSP solutions to the NHS, local government and major enterprises.
This is a rare opportunity to build and lead a truly world-class marketing function at executive level. We're looking for an ambitious, commercially astute Group Chief Marketing Officer who wants more than just another marketing leadership role. You'll shape the future of two high-growth businesses, creating a unified Group marketing strategy while developing distinctive market positions for each brand. Reporting directly to the CEO, you'll be responsible for transforming marketing into a strategic growth engine—one that builds market authority, creates demand, influences policy and delivers measurable commercial results.
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What You'll Be Doing
- Develop the Group's long-term marketing strategy and operating model.
- Build differentiated market positioning for both businesses.
- Create a sophisticated demand generation capability using CRM, automation, AI, intent data and account-based marketing.
- Position the business as an authoritative voice through thought leadership, research, events and executive profiling.
- Influence senior stakeholders including clients, partners and government organisations.
- Provide the Board with meaningful commercial insight, linking marketing investment directly to pipeline growth and revenue.
- Build and lead a high-performing marketing team, supported by specialist agencies and partners.
About You
You'll already be operating as a Chief Marketing Officer, Marketing Director or equivalent senior B2B marketing leader, with experience transforming marketing within complex organisations. You'll bring:
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Your very own career expert that helps elevate your application to the next level.
- A track record of building high-performing marketing functions.
- Experience in technology, SaaS, consulting, professional services or similarly complex B2B markets.
- Strong commercial credibility with the ability to influence Boards and executive teams.
- Expertise in digital marketing, CRM, marketing automation, AI and account-based marketing.
- A data-driven mindset with a passion for turning insight into growth.
- Outstanding leadership, communication and stakeholder management skills.
- Experience working with government, the NHS, regulated markets or public sector procurement would be highly advantageous.
Please apply via the link including a note detailing your remuneration expectation.
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