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We’re hiring: Marketing Director
Psycle is entering an important next stage of growth.
We are launching a new website, introducing our first app and placing much greater emphasis on membership, retention, CRM and customer lifetime value.
We now need an exceptional Marketing Director to lead the entire marketing function.
This is not a traditional brand role. Nor is it a narrow performance-marketing position. We are looking for someone who combines strong premium brand judgement with deep commercial and digital expertise.
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The role will include:
- Growing membership, retention, frequency and customer lifetime value
- Improving conversion from registration to first purchase and first to second purchase
- Owning the commercial performance of our website and app
- Setting the strategy and targets for CRM, segmentation and lifecycle marketing
- Building clear reporting across acquisition cost, channel performance, conversion and ROI
- Leading our brand, digital, social, community and campaign teams
- Reporting directly to the CEO and working closely with the leadership team and Board
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The right person is likely to have 8+ years experience, come from a premium, multi-site consumer business and will have strong experience in membership, subscription, loyalty or repeat-purchase models and have led teams of 4+ people.
Relevant sectors could include fitness, hospitality, leisure, beauty, wellness or retail.
This is a genuine opportunity to shape the complete marketing function and build the customer growth capability required for Psycle’s next chapter.
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