Black Sheep Coffee
Marketing Director
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Role: Marketing Director
Location: SE1, London
Reporting to: Chief Operating Officer
Department: Marketing
Employment Type: Full-time
Salary: Competitive
Role Overview:
Black Sheep Coffee is seeking an experienced, commercially driven Marketing Director to lead our global marketing function across the UK, US, and GCC.
Reporting directly to the Chief Operating Officer, this role will lead the Design, Campaign Marketing, Social Media, and PR functions, developing and executing marketing strategies that drive commercial performance, strengthen the Black Sheep Coffee brand, and support continued international growth.
Working closely with the Chief Operating Officer, Co-Founders, Co-CEOs, Head of Category & Product, and Senior NPD Manager, the Marketing Director will play a key role in identifying consumer trends, bringing new products to market, supporting both corporate and franchise operations, delivering successful new store openings, and ensuring marketing remains aligned with the wider commercial strategy.
This is a senior leadership position requiring a commercially minded marketer who can combine strategic thinking with hands-on execution in a fast-paced, entrepreneurial environment.
Key Responsibilities:
Marketing Strategy & Commercial Performance
- Develop and deliver the global marketing strategy across the UK, US, and GCC.
- Own the annual marketing plan, marketing calendar, and budget.
- Drive customer acquisition, frequency, and sales through commercially focused marketing initiatives.
- Establish clear KPIs and regularly report on marketing performance, ROI, and customer engagement.
- Monitor customer behaviour, market trends, and competitor activity to identify opportunities for growth.
Product Innovation & Go-to-Market
- Partner closely with the Head of Category & Product and Senior NPD Manager to identify emerging consumer trends, product opportunities, and market insights.
- Collaborate on the development of new food, beverage, and retail products that align with the Black Sheep Coffee brand and commercial objectives.
- Lead the go-to-market strategy for all new product launches across the UK, US, and GCC.
- Develop launch campaigns, POS, digital assets, and operational marketing materials to support successful implementation.
- Work closely with Operations, Learning & Development, and Category & Product to ensure new products are launched consistently across corporate and franchise stores.
- Measure the commercial performance of new product launches and continually refine future innovation and marketing strategies.
Campaign Marketing & Brand Management
- Lead the planning and execution of integrated marketing campaigns across all customer touchpoints.
- Ensure campaigns support key trading periods, seasonal activity, new product launches, and strategic business priorities.
- Protect and evolve the Black Sheep Coffee brand across all markets.
- Ensure consistent brand standards across retail, digital, franchise, and international marketing materials.
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Retail Marketing, Franchise Support & New Store Openings
- Develop marketing initiatives that drive sales across both corporate and franchise locations.
- Create scalable marketing toolkits and local marketing guidance for franchise partners across all markets.
- Support operators and franchisees with local marketing initiatives that maximise trading performance.
- Own the marketing strategy for every new store opening across the UK, US, and GCC.
- Develop and execute launch plans that generate awareness, footfall, and sales from day one.
- Work closely with Operations, Construction, and Franchise teams to ensure every opening is delivered successfully.
Design, Social Media, PR & Partnerships
- Lead the Design, Social Media, and PR teams, ensuring all activity supports the wider marketing strategy.
- Drive engaging social media content that builds customer engagement and brand awareness.
- Develop PR, influencer, and partnership opportunities that enhance the Black Sheep Coffee brand.
- Manage external agencies and suppliers to deliver high-quality marketing activity and maximise return on investment.
- Ensure creative output remains innovative, commercially relevant, and consistent across every market.
Leadership & Stakeholder Management
- Lead, develop, and inspire a high-performing global marketing team.
- Create a culture of accountability, collaboration, and continuous improvement.
- Partner closely with the Chief Operating Officer, Co-Founders, and Co-CEOs to shape the global marketing strategy and support the delivery of the company's commercial objectives.
- Work collaboratively with Operations, Category & Product, Construction & Facilities, Data & Analytics, IT, and People to deliver cross-functional initiatives.
- Present marketing strategy, campaign performance, and commercial insights to the Executive Leadership Team.
- Manage the global marketing budget, ensuring investment delivers measurable commercial value.
Requirements:
- Significant senior marketing leadership experience within QSR, hospitality, retail, or another multi-site consumer business.
- Experience leading marketing across multiple international markets.
- Strong understanding of both corporate-owned and franchise business models.
- Proven experience leading multi-disciplinary teams across campaign marketing, design, social media, and PR.
- Demonstrable success delivering integrated marketing campaigns that drive measurable commercial results.
- Strong commercial acumen with experience managing significant marketing budgets.
- Experience working closely with product development teams to successfully launch new products.
- Strong understanding of digital marketing, customer acquisition, CRM, and social media.
- Excellent leadership, coaching, and stakeholder management skills.
- Highly organised with exceptional project management and prioritisation skills.
- Comfortable working within a fast-paced, entrepreneurial environment.
- Passionate about building brands that challenge convention and deliver exceptional customer experiences.
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Benefits:
- Annual discretionary bonus of up to 15% of the previous year's earnings.
- Reimbursement of monthly mobile phone bills, up to £50 per month.
- Medical Health Insurance
- Free coffee and drinks at all of our locations, plus discounted food.
- Access to Stream, offering a wide range of high street discounts.
- Earn up to 5% interest on savings through the Stream Build Pot.
- Employee Assistance Programme (EAP), providing confidential counselling and wellbeing support.
- Access to a wellness app through our EAP.
- Quarterly take-home coffee allowance (pods, beans, or ground coffee).
- NEST pension scheme with a 3% employer contribution.
- Free daily breakfast, snacks, and access to a commercial coffee machine in the office.
- Monthly team drinks, biannual staff socials, and a fully stocked office drinks fridge.
- Rapid career progression and ongoing development opportunities.
- Long service awards to recognise key career milestones.
About Black Sheep Coffee:
Join one of the fastest-growing specialty coffee brands in the world.
Since launching in 2013, Black Sheep Coffee has grown from a disruptive London start-up into an international brand with stores across the UK, US, Europe, and the GCC. Our mission remains simple: to Leave the Herd Behind by challenging the status quo and delivering world-class coffee experiences.
As we continue our ambitious global expansion, this is an exciting opportunity to shape the future of one of the industry's most distinctive brands. You'll work alongside an entrepreneurial leadership team in a fast-moving environment where ideas become reality, accountability matters, and success is recognised.
If you're passionate about building brands, leading high-performing teams, and delivering commercial impact on an international scale, we'd love to hear from you.
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