Fella and Jones
Marketing Director- Luxury skincare
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Marketing Director – Global Luxury Brand
London / Hybrid
A category-defining luxury brand at the intersection of beauty and high-performance living is entering its next chapter: bold international expansion across the world's most competitive markets. We're looking for a Marketing Director to shape its brand and voice on the global stage.
This is a brand-first role. At its core, it's about building a name people trust, talk about, and want to be part of — through the right partnerships, the right press, and a story told with real cultural weight. We need someone who thinks in headlines and halo effects as much as in funnels and forecasts.
The Opportunity
- You'll own the global brand vision — how it looks, sounds, and shows up everywhere it matters working closely with founders and senior leadership.
- This is a chance to build something with real staying power: a brand with gravity, backed by partnerships that open doors and PR that shapes the narrative before competitors even catch up.
- You'll set the strategic direction and stay close to the execution — curating the partnerships, media relationships, and brand moments that turn a great product into a category-defining name.
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What You'll Do
- Shape and evolve a distinctive global brand identity with genuine cultural cut-through
- Build a partnerships strategy that elevates the brand through the right collaborators, ambassadors, and cultural moments
- Own global PR strategy — media relationships, thought leadership, and the narrative arc of the brand internationally
- Lead standout campaigns around launches, brand moments, and international activations
- Set the global marketing strategy across every channel, with brand and reputation at the centre
- Drive acquisition, retention, and loyalty through integrated growth initiatives
- Oversee global media planning and investment across digital, social, CRM, content, and partnerships
- Deliver seamless customer journeys across web, mobile, retail, and content
- Build and inspire a world-class international marketing team
- Partner closely with Product, Commercial, and Creative to keep every touchpoint aligned to the brand
- Spot the next big growth market — especially across North America, Europe, and beyond
What You Bring
- Track record as a Global Marketing Director or senior marketing leader in luxury, beauty, or wellness
- Deep experience building brand equity through partnerships, PR, and thought leadership — not just performance marketing
- A strong media and press network, with a genuine feel for what earns coverage and cultural relevance
- Experience scaling brands internationally — the US and Asia especially
- A sharp eye for the partnerships and collaborations that make a luxury brand feel inevitable
- Command of brand development, CRM, digital growth, and global media planning
- Sharp instincts for luxury consumer behavior and cultural nuance across markets
- Comfort owning serious budgets, forecasting, and performance accountability
- Experience in high-growth, founder-led, entrepreneurial environments
- A leadership style that attracts talent, builds trust fast, and commands a room
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Why This Role
- This is a rare chance to define how the world sees a brand — not just market it, but build its reputation, its relationships, and its cultural relevance from the ground up.
- You'll have real influence over the partnerships and press that shape perception, and the platform to turn a rising name into a genuine category leader.
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