Marketing Effectiveness Manager

Our client is the UK’s leading brand in its category - a heritage direct-to-consumer business experiencing consistent double-digit growth and entering an exciting phase of investment to scale its offline marketing.

This is a high-impact role at the intersection of marketing strategy, performance, and analytics. You’ll own how offline channels drive customer growth - shaping where investment goes, understanding what works, and continuously improving performance through data.

You won’t be hands-on buying media. Instead, you’ll work closely with a specialist agency, focusing on strategy, optimisation and insight to maximise return on spend.

The Role You’ll take full ownership of offline marketing performance across channels including direct mail, door drops, TV, radio and OOH. Your focus will be to plan effectively, measure rigorously, and optimise continuously.

Key responsibilities include: Offline Acquisition Strategy Develop and own the offline channel strategy and planning, aligned to growth and budget targets Performance & Measurement Define success metrics and lead reporting across CPA, ROI, and channel effectiveness Translate data into clear, actionable insights for the wider business Customer Insight & Targeting Use data to identify high-value audiences, optimise targeting, and improve conversion Test & Learn / Optimisation Design and run structured tests across channels (creative, audience, format, frequency) Identify incremental impact and continuously improve performance Agency & Stakeholder Management Partner with media agencies and internal teams to ensure strong execution and alignment Influence senior stakeholders through clear, insight-led recommendations